ShopWithMe, a new e-commerce venture, launched its operations without clearly identifying its leadership or providing essential company details. The domain name “shopwithme.biz” was privately registered on April 14th, 2021. A report from Direct Selling Magazine published on June 28th identified Christian Wiesner as the driving force behind the launch of ShopWithMe.

Wiesner is listed as a representative on the ShopWithMe website. The company is incorporated in Germany, with its corporate address registered at a Regus virtual office location. Dr. Keywan Grashoff, identified as Wiesner’s mother, is named as the founder of ShopWithMe GmbH.

This situation echoes past concerns surrounding Wiesner's involvement with WellStar, a multi-level marketing company he founded. In 2015, a public dispute emerged between Wiesner and Kari Wahlroos, a prominent WellStar leader. Wahlroos, who had achieved high ranks within WellStar, left the company late in 2015 to join the OneCoin Ponzi scheme.

Wiesner publicly accused Wahlroos of criminal behavior following his departure. Wahlroos responded with a letter detailing significant operational issues within WellStar. He claimed the company failed to deliver on promises, citing persistent problems with administration, product returns, customer support, and partner support. Wahlroos stated that for over 18 months, the company's focus was solely on recruitment and sales, with little resolution to ongoing issues. He also noted that many leaders left WellStar due to earning difficulties, prompting the company to expand into new countries frequently.

A review of WellStar in January 2016 by BehindMLM appeared to corroborate Wahlroos's account. The review highlighted a lack of transparency on WellStar’s website regarding retail prices, affiliate membership costs, and compensation plan details. The compensation plan itself was described as confusing and difficult to understand. The analysis suggested that WellStar’s business model relied on autoship recruitment, a characteristic that could classify it as a pyramid scheme. Reports from readers indicated WellStar ultimately collapsed in mid-2017.