Shopper Club Online lacks public information about its ownership or operators. The company's website domain, shopperclubonline.com, was registered on August 6, 2013, with its registration details kept private. European Union law governs any claims related to the site, according to its terms and conditions, suggesting the operators are based in Europe.
The company offers no retailable products or services to the general public. Instead, affiliates market only the Shopper Club Online membership itself. Membership provides access to what the company calls "eshops." Shopper Club Online's own description clarifies these are rebadged Amazon affiliate storefronts, designed to give members special discounts. These "eshops" do not generate revenue for Shopper Club Online or its affiliates beyond the initial membership fee, as commissions come directly from the recruitment chain.
Shopper Club Online's compensation plan centers on a monthly $50 fee and the recruitment of new affiliates. The company uses a unilevel structure, paying out 68% of affiliate membership fees to those who recruit others.
A unilevel compensation structure places an affiliate at the top of a personal team. Every new affiliate they personally recruit is placed directly under them on level 1. Should any of these level 1 affiliates recruit new members, those individuals are then placed on level 2 of the original affiliate's unilevel team. This chain continues, with new recruits filling subsequent levels as downline members expand their own teams. Shopper Club Online limits payable unilevel levels to five. Commissions are paid out as a percentage of the $50 monthly fee, depending on which level a recruited affiliate falls within the team.
Level 1 recruits earn the referrer 50% of their monthly fee, equating to $25. For Level 2 recruits, the payout is 10%, or $5 per member. Level 3 recruits generate a 5% commission, which is $2.50. Moving further down the structure, Level 4 recruits provide 2%, or $1, and Level 5 recruits yield 1%, amounting to 50 cents. These unilevel commissions are paid out each month, directly tied to the ongoing $50 monthly affiliate fee paid by each participant. Joining Shopper Club Online requires an initial and recurring monthly payment of $50.
The Shopper Club Online FAQ states, "Each member will become affilated (sic) to earn big money just by referring our Club to others." The company offers no genuine retail products or services, and all commissions are sourced entirely from affiliate fees, paid based on recruitment numbers. This structure aligns with a pyramid scheme.