A company that built its reputation selling Dead Sea salt products just quietly rebranded itself, scrubbed its social media presence, and locked away compensation details from public view.

Seacret Direct—the multilevel marketing outfit behind the skin care line—is now pushing Viago. The shift happened in late July 2024, according to promotional materials from the company's own distributors. But Seacret Direct didn't announce it anywhere official.

The company's Facebook page vanished. Twitter posts stopped in July 2023. YouTube and Vimeo channels went dark years ago. Instagram disappeared too. When you dig into Seacret Direct's website, the "about us" page still references the old brand name and the Dead Sea minerals that once defined the business. There's no explanation for Viago anywhere.

That silence raises questions. Izhak Ben Shabat and Dani Solomon remain listed as co-founders, so the company didn't get sold. The original co-founders were always cited as Ben and Mody Ben Shabat—the inconsistency adds another layer of confusion about what's happening behind the scenes.

This rebranding isn't just cosmetic. Seacret launched Club Seacret in early 2021, a travel discount booking service that now goes by Club Viago. The membership structure is aggressive. A basic membership runs $99 monthly and includes discount travel booking and telemedicine access. The Plus tier costs $149 and throws in $50 in monthly product credit plus an annual "50/50 Getaway Award." There's also a $450 "Viago Prelaunch Pack" with zero details about what it includes.

The company's history adds context to the rebrand. In late 2020, Seacret tried to acquire WorldVentures, the travel-focused MLM. That deal collapsed and WorldVentures filed for Chapter 11 bankruptcy by year's end. Club Seacret emerged from those ashes as Seacret's in-house alternative.

Our earlier reviews of Seacret Direct documented how the compensation plan pushed autoship recruitment. By our third review in August 2020, the company had finally shifted away from that model. Retail customers now get genuine incentives—tiered credits, referral commissions, discounts and free shipping. That was progress.

But the loophole remains open. An affiliate can still sign up for autoship, focus entirely on recruiting others to do the same, and max out the compensation plan. That structural problem never got fixed.

Now the real concern: Viago and Club Viago hide their compensation details from public view. No plans available online. No breakdown of how money flows through the system. That darkness makes it impossible to evaluate whether Seacret actually addressed the autoship recruitment issue or just painted over it with a new name and locked the door behind them.

🤖 Quick Answer

What is Viago and how does it relate to Seacret Direct?
Viago is the rebranded identity of Seacret Direct, a multilevel marketing company previously known for selling Dead Sea mineral-based skin care products. The rebranding occurred in late July 2024, accompanied by the launch of a membership platform called Club Viago, though no official public announcement was made by the company.

Why did Seacret Direct rebrand to Viago?
Seacret Direct has not publicly disclosed the reasons behind its rebranding to Viago. The transition was identified through promotional materials distributed by the company's independent distributors rather than through any official corporate communication, press release, or announcement on the company's website or social media channels.

What happened to Seacret Direct's social media presence during the Viago rebrand?
Seacret Direct's social media

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