Michael Larkins, a former President of Max International, founded Savi Health in December 2013. The Utah company began quiet operations in 2012. Larkins brought several key Max International figures to his new venture, immediately drawing comparisons between Savi's structure and the multi-level marketing company he previously led.
Larkins spent five years as President of Max International, starting in 2008. There he managed international expansion and led the company's entry into the Japanese market. He lived in Japan for six years and spoke fluent Japanese. His departure from Max remains publicly unexplained.
When Larkins founded Savi Health, he brought former colleagues with him. Greg Fullerton, a co-founder of Max International, joined Savi as a co-founder. So did Mark Brown, Craig Case, Tony Wetzel, and Richard Crosetto. Savi Health operates from Utah in the health, nutrition, and personal development sectors. These fields are often crowded with multi-level marketing operations. Larkins is the only co-founder listed with an executive position on Savi's website.
Savi's product line spans two areas. For personal development, the company partnered with The Og Mandino Group and CEO Dave Blanchard. They created the Intentional Creation Assessment and Coaching program. This program offers a free assessment to identify thoughts supporting or sabotaging goals. The follow-up upsell is monthly coaching priced at $99. Og Mandino was a real author, but his name now acts mainly as branding for Savi's coaching.
The health and nutrition side focuses on inflammation control. Savi frames inflammation as a root cause of illness. Its messages promote building "your best life" through cellular health management.
The connections between Max International and Savi Health invite scrutiny. Larkins did not just leave one MLM to start another. He recruited key personnel from his previous company. In the MLM industry, where regulatory problems and complaints about compensation structures are common, these staff migrations raise questions. They suggest the business model might have simply moved under a new name.
Savi Health's dual approach of personal development assessments and health products mirrors Max International's diversified product strategy. Both companies rely heavily on recruitment-based compensation structures, typical of multi-level marketing.
Neither Savi Health nor Michael Larkins have explained why he left Max or why Savi Health launched when it did. Public sources show Savi's monthly coaching at $99. However, detailed compensation plan information remains limited.
The question remains whether Savi Health offers a new business venture or simply rebrands the Max International model with different products.
