Royalty Texts, a new Daily Deals multi-level marketing company, began operating in 2012, with its domain registered on March 24 of that year. The company enters a market that saw a rapid increase in Daily Deal ventures in 2011, both MLM and non-MLM, many of which failed to gain significant public interest.
The company offers no information about its owners or management on its website. The registration details for 'royaltytexts.com' remain private. Such a lack of transparency about who operates the company warrants caution for prospective members.
Royalty Texts positions itself as an advertising network. Its members form the network, tasked with attracting third-party advertisers. These advertisers pay to send messages through the network. A portion of this revenue then goes to each member who receives an advertising text message.
The compensation plan includes referral commissions and advertising commissions. Members earn referral commissions when those they recruit receive paid advertising texts. This payout is a flat 5% of the message cost to the advertiser, distributed down seven levels. A personally recruited member constitutes level 1, and their recruits form level 2, continuing this structure.
Success for Royalty Texts depends heavily on its ability to attract advertisers. The company pays commissions to members who bring advertisers into the network. Members receive 10% of the total spend from advertisers they personally recruit. An additional 2% is paid down seven levels for advertisers brought in by their downline.
Joining Royalty Texts is free. All company revenue comes from advertisers, not membership fees. This means that even large recruitment efforts will not generate income unless advertisers actively use the network.
Financially incentivized ad viewing often blurs the line between genuine user interest and simply viewing ads for payment. This can diminish the value an advertiser receives. Royalty Texts has not disclosed its advertising rates, making it impossible to assess its competitiveness in the market.
The Daily Deals and MLM sector has a history of high competition and limited success for new entries. Royalty Texts appears to be a late entrant into an already saturated niche, competing with established non-MLM sites and numerous MLM Daily Deal companies that have struggled to gain traction.