A Singapore-based supplement company paid a Spanish reputation firm nearly €370,000 to scrub damaging health warnings from the internet.

Riway, an MLM outfit selling nutritional supplements under the brand Purtier Placenta, hired Eliminalia in April 2021 to bury online coverage of its illegal medical claims. The payment emerged from leaked documents obtained by Forbidden Stories, a journalist network that publishes investigations when reporters face threats or imprisonment.

Eliminalia, run by Diego "Didac" Sanchez, operates as a blackhat reputation management agency known for aggressively removing unwanted content from search results through threats and manipulation. Riway's Taiwanese subsidiary funded the operation while CEO Lim Boon Hong ran the company from Singapore.

The timing wasn't random. Riway had accumulated serious legal problems by 2021.

Years earlier, the company's sales network made wild medical claims about Purtier Placenta, a product purportedly made from deer placenta. Distributors claimed it cured depression, diabetes, arthritis, psoriasis, leukemia, infertility, multiple forms of cancer, and slipped discs. None of these claims held any truth.

The Philippine FDA issued a warning in 2018 against these illegal medical assertions. Singapore followed suit in 2019 with its own fraud advisory about claims the product could cure cancer and other diseases. When COVID-19 struck, Riway affiliates pivoted to marketing Purtier Placenta as a coronavirus treatment.

Singapore prosecutors caught up in 2021. They prosecuted Riway for making unsubstantiated medical claims and slapped the company with a $3,000 fine. That same year, Japanese authorities banned Riway for six months after concluding the operation functioned as a pyramid scheme.

The damage control was desperate. Riway wanted content removed, though what Eliminalia targeted proved telling. Many of the links the company flagged for deletion were actually advertising its products rather than criticizing them, according to OCCRP's reporting on the leaked files.

The €370,000 investment in reputation laundering underscores how MLM companies leverage professional firms to manage scandals. Rather than address the underlying business model or toxic marketing practices, Riway chose to attack the messenger. It's a pattern that repeats across the industry: when regulatory bodies and journalists document harm, some companies don't reform. They hire people to make the evidence disappear.

🤖 Quick Answer

What is Riway and what products does it sell?
Riway is a Singapore-based multilevel marketing company that distributes nutritional supplements under the Purtier Placenta brand. The company operates through a network of independent distributors and generates revenue through product sales and recruitment-based compensation structures typical of MLM business models.

Why did Riway hire Eliminalia in 2021?
Riway engaged Eliminalia, a Spanish reputation management firm, to remove damaging health warnings and illegal medical claims about Purtier Placenta from online search results. The engagement aimed to suppress negative coverage and regulatory concerns circulating on the internet.

How much did Riway pay Eliminalia for these services?
Riway paid Eliminalia approximately €370,000 for reputation management services. The payment was processed through Riway's Taiwanese subsidiary, according to leaked documents obtained by

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