Joyce Cordell and A.J. Lanigan launched Restart Your Life in mid-2011 from South Carolina. The company sells dietary supplements, primarily focusing on beta glucan, through a multi-level marketing structure. This launch followed Cordell's personal health experience and her belief in network marketing.
Cordell's involvement in MLM began in 1993. A breast cancer diagnosis intensified her interest in immune health. She then met Lanigan and, after taking beta glucan, became convinced of its benefits. This led her to believe the product fit an MLM model, resulting in their 2011 partnership.
Public information about Cordell remains scarce. Her executive bio only notes she held a top role with a global telecommunications firm. Lanigan holds the title of "Product Manufacturer" for Restart Your Life.
Beta glucan does have a scientific basis. The compound works by attaching to immune cell receptors, signaling the body to address viruses, bacteria, fungi, and parasites. Studies support its function as an immune modulator. Restart Your Life uses a baker's yeast version, claiming it performs better than other beta glucan types.
RVB-300 stands as the company's main product. Each 60-capsule bottle contains 100 mg of beta 1, 3-D glucan, 100 mg of resveratrol, and 50 mg of vitamin C. Restart Your Life promotes RVB-300 as "alone at the top of the heap."
A connection to another venture, Level 9 App, raises questions about Restart Your Life's wider business. Restart Your Life is the listed domain registrant for this new MLM. The precise nature of the relationship between the two companies is not yet clear. Level 9 App seems to be launching as its own entity, not merely as an additional Restart Your Life product.