PIE 24/7: Murky Origins and a Compensation Plan Built on Recruitment

A company calling itself "The First Totally Complete Entrepreneurial Business Academy" is selling internet marketing tools under a compensation structure that rewards recruitment far more than product sales.

PIE 24/7, which stands for "Personal Independent Earnings," launched in January 2011, though founder David T. Rosen claims involvement with various incarnations of PIE dating back to 2002. His LinkedIn profile lists him as working at "PIE Business" since that earlier date, but a search for his prior ventures turned up nothing concrete.

Rosen tells potential recruits he discovered network marketing in 1987 and saw it as "the answer"—until he realized it didn't work for most people. So he built PIE, he says, to fix the problem.

What he's actually built raises red flags immediately. The company's website domain registration is private. No corporate address appears anywhere on the site, despite Rosen listing Ontario, Canada as his own location on LinkedIn. The secrecy is striking for a company asking people to invest money and recruit others.

The product line itself is thin. PIE 24/7 sells two membership tiers: a Retail plan at $20 monthly and an Entrepreneur plan at $25 monthly. Members get access to a website builder, an email marketing suite, lead capture pages, an advertising rotator, a text optimizer, domain registration services, and free third-party apps already available elsewhere online. The higher-tier Entrepreneur membership adds a messaging service, "marketing tools," and access to mentoring sessions.

Nothing here is proprietary. Nothing is revolutionary. Most of these tools exist in cheaper or free versions across the internet.

But the compensation plan tells the real story.

PIE 24/7 pays retail commissions and residuals through a matrix structure, plus promises affiliates a cut of 15% of company-wide sales volume. The structure hinges on eight rank levels, nearly all of which require recruitment.

To move beyond "Deputy PIEoner" status—which earns no commissions—an affiliate must generate at least 25 PV (presumably points or volume). But the real money sits higher up the ladder. "Team PIEoner" requires recruiting at least one affiliate. "Regional PIEoner" demands two recruits. "Global PIEoner" needs three. "Jewel PIEoner" requires recruiting someone who maintains the Global rank.

The pattern is unmistakable: advancement depends on building a downline, not on selling products to actual customers.

A compensation plan this recruitment-heavy, combined with a secretive corporate structure and generic product offerings, fits the profile of a multilevel marketing scheme designed to extract money from recruits rather than from legitimate retail sales.

PIE 24/7 is betting most people won't dig deep enough to notice.

🤖 Quick Answer

What is PIE 24/7 and when was it founded?

What is the primary focus of PIE 24/7's business model?
PIE 24/7 operates primarily through a compensation structure that emphasizes recruitment over product sales, presenting itself as "The First Totally Complete Entrepreneurial Business Academy" offering internet marketing tools.

What was David T. Rosen's stated motivation for creating PIE 24/7?
According to Rosen, after discovering network marketing in 1987 and recognizing it didn't work for most participants, he developed PIE 24/7 to address these

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