Jay Noland claimed in late 2009 that his partners had frozen him out of Organo Gold, a multi-level marketing company he helped establish just a year prior.
Noland detailed a calculated betrayal in two phone calls he called "Truth Sessions." He named Bernie Chua, Shane Morand, Jamie Foo, and Holton Buggs as the architects. These executives held significant credibility in the multi-level marketing industry. Their account of events, however, never reached the public record.
The accused men remained publicly silent. Despite Noland's claims, counterclaims, and court filings, the four executives Noland named never explained their version of the story. They gave no interviews, issued no statements, and offered nothing to match Noland's recorded calls. This silence persists even as Noland launched SereniGy in 2009 following the fallout.
Only fragments of the story exist. Noland's "Truth Sessions" provide his perspective. Court documents contain limited rebuttals. Everyone else involved made a deliberate decision to stay quiet.
Noland's account states he and Morand agreed to manage sales, with Chua providing infrastructure. This agreement formed the basis for Organo Gold's creation in 2008. Noland joined as a minority shareholder and co-master distributor, aligning with Morand, who also came from Gano Excel.
He claims the documented arrangement held until the partnership fractured.
The exact timing and cause of the fracture remain unclear. Court records dispute Noland's description of his ownership stake. His partners also dispute his version of events, but they have never done so publicly. Without allies in the decision-making process, Noland eventually left the company.
SereniGy followed Noland's departure. This new company, it appears, incorporated lessons from the alleged executive dysfunction that ended his Organo Gold partnership. Noland's exit from one multi-level marketing venture became his entrance into another.
The gap in the public record is notable. Journalism typically seeks multiple sources, competing narratives, and all perspectives. In this case, one side spoke on a recorded call, while others chose silence. Noland documented his grievances; the others filed legal responses in court but declined public comment. This pattern suggests that within the multi-level marketing industry, controlling the narrative can involve a refusal to engage publicly.
The specific details of what transpired between Noland, Chua, Morand, Foo, and Buggs—including private discussions and alleged betrayals—remain undisclosed. Only Noland's version exists publicly, alongside court documents that dispute certain aspects. No other involved party has offered an on-the-record explanation.
SereniGy emerged in 2009, a company born from these circumstances and the public silence of Noland's former partners.