A nutrition company that promised its way into the multi-level marketing world is dead.
Nussentials, once touted as a supplier of nutritional products, shut down permanently on March 31, 2021. The company had limped along for over a year after initially closing in April 2020, citing vague threats to staff and supply chain disruptions that never materialized.
When the company first padlocked its doors in spring 2020, leadership promised a quick return. "We expect that period to be only a few months," the announcement read. But months turned to a year. In December 2020, the company tried a limited restart, selling products directly to customers online while keeping its MLM operation frozen.
That strategy didn't stick. By late March 2021, Phil Mims, the company's president, published a terse farewell on the website. "Unfortunately, all things come to an end," he wrote. No explanation for why the temporary closure became permanent. No details about what happened to customer orders or affiliate commissions. Just a goodbye.
The company's exit was so quiet that even basic facts remained obscure. What exactly had threatened staff and supply lines in April 2020? Why did the company pivot to direct sales before ultimately abandoning the business entirely? Mims never said.
For people who had invested time or money into Nussentials, the company offered a single consolation: buy from Modern Remedy CBD Infusions instead. No information about whether those products were comparable, whether affiliates would receive commissions, or whether customers could get refunds.
The collapse follows a familiar pattern in MLM ventures. These companies build networks of salespeople who recruit other salespeople, stacking commission layers on top of each other until the whole structure depends on endless recruitment rather than actual product sales. When that growth stalls—as it inevitably does—the house of cards comes down.
Nussentials never became a household name. But for the people who signed up as distributors believing they'd found a legitimate business opportunity, the shutdown meant a hard lesson about where their money went.
🤖 Quick Answer
What was Nussentials and when did it shut down?Nussentials was a nutrition company operating as a multi-level marketing enterprise that permanently closed on March 31, 2021. The company had initially shut down in April 2020, citing supply chain disruptions, but attempted a limited restart in December 2020 before ceasing operations entirely in late March 2021.
Why did Nussentials fail after its initial closure?
Following its April 2020 shutdown, Nussentials leadership promised a quick reopening within months. However, the promised timeframe extended into a year-long closure. A December 2020 attempt to restart operations through direct online sales while suspending MLM activities proved unsuccessful, leading to permanent closure.
What strategy did Nussentials attempt to revive its business?
In December 2020, Nussentials implemented a limited restart strategy, shifting
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