Nui tries to censor criticism in Brazil, loses in court

A Brazilian court just blocked Nui's attempt to silence critics of its Ponzi scheme, dealing a blow to the company's aggressive legal strategy in one of its most important markets.

The Utah-based investment fraud targets non-US residents, and Brazil has become its cash cow. Nearly 44% of traffic to Nui International's website comes from Brazil alone. But not everyone in the country is buying in.

Last October, the YouTube channel Reis das Finanças published a video calling out Nui Social as a pyramid scheme. They followed up with another video in February. Both made the same claim: Nui is running an illegal scheme.

Nui's Brazilian arm didn't take the criticism lying down. Marcato Marketing LTDA, the company representing Nui in Brazil, sued Google Brazil in São Paulo court demanding the videos be removed. They wanted more than that. The lawsuit sought an injunction that would have barred Reis das Finanças from ever publishing content about Nui again. Nui also demanded that YouTube hand over the account owner's identity.

The judge wasn't impressed. In denying the request, the court found nothing wrong with the videos. "Analyzing the two videos in question, I did not verify the presence of elements of an eminently slanderous nature or that go beyond the scope of mere criticism," the judge wrote.

The ruling went further. The judge warned that removing the videos would amount to censorship. There was no urgent reason to pull them down, the court concluded.

The loss matters because it exposes Nui's vulnerability to public scrutiny in its most lucrative market. Despite being unregistered to sell securities in Brazil, the country funds a huge portion of Nui's growth. Yet Brazilian authorities have done nothing to shut it down.

That inaction stands in stark contrast to the US, where Nui has already faced securities fraud investigations in both Texas and Montana. Whether the SEC is investigating at the federal level remains unclear.

What's clear is that Nui is willing to use the courts to eliminate criticism. The Brazilian case shows the company views public exposure as a threat worth fighting in court. And it shows that at least one judge sees those legal attacks for what they are: attempts to suppress speech.

Reis das Finanças and Nui both declined to comment when contacted.

🤖 Quick Answer

What legal action did Nui take against criticism in Brazil?

Why is Brazil considered strategically important for Nui?
Brazil represents Nui's primary revenue source, generating nearly 44% of all traffic to Nui International's website, making it the company's most significant market outside the United States.

What was the outcome of Nui's censorship attempt?
A Brazilian court blocked Nui's legal action against Google Brazil, rejecting the company's attempt to silence critics and removing the videos. This represented a significant setback for Nui's aggressive litigation strategy in the country.

**What specific allegations did Reis das Fi

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