MyAdRich, a scheme with no products, registered its domain in September 2013 under the generic name "Dave Tony." The operation charges a $50 entry fee, designed to pull money from recruiters rather than customers.
The company's website offers vague details about its ownership. It lists "a leading international Business group experienced in IT, Network Marketing, Capital markets, CORPORATE SOFT SKILLS and Personality Development" as its founder. This corporate language provides no specific names for the individuals running the operation.
MyAdRich provides a British Virgin Islands address as its official location. This address belongs to Fidelity Corporate Services, a mail forwarding service commonly used for offshore company formation. The company does not operate from this location.
The scheme sells only membership. MyAdRich has no actual products or services. Affiliates pay money to join and then use that money to buy positions in what the company calls "matrices." These function as recruitment ladders. The company uses a seven-tier system, each built on a 2x2 matrix model. An affiliate sits at the top, with two recruits beneath them, who each bring two more recruits. This fills six positions total.
Money moves when a matrix fills completely. The affiliate at the top "cycles out" and receives a commission. Payouts depend on the level reached. Bronze level pays $30. Silver pays $150. Gold pays $400. Platinum pays $1,500. Diamond pays $5,000. Senior Diamond pays $8,000. The top Titanium level pays $30,000 plus $500 monthly for twelve months and a car (Toyota, Kia, or Hyundai).
Starting at the Bronze level costs $50. MyAdRich allows affiliates to open multiple accounts using a single email address. This makes it easy for one person to funnel cash into several positions.
The business model relies entirely on recruitment. Every dollar the company makes comes from new members buying into the matrices, not from selling anything to outside customers. Advertising credits bundled with each matrix position are not a source of legitimate revenue. No real business generates money to support ads on the MyAdRich website.
Reaching the Titanium level requires cycling through seven different matrices. This demands recruiting dozens of new people, who must then recruit others. The vast majority of participants will not find enough recruits to advance. Only top earners profit. Most members lose their initial $50 entry fee and any subsequent investments made to build their downline.
MyAdRich functions as a system for collecting money from individuals who believe they can recruit their way to significant payouts and a new car.