My Daily Choice Sues Arieyl's Launch Team Members for Stealing Distributors
My Daily Choice is coming after five of its former top sellers for jumping ship to competitor Arieyl and raiding its distributor network.
The company filed a notice of related cases on March 1st, consolidating five separate lawsuits against individuals it says were high-ranking MDC affiliates before defecting to Arieyl, a rival direct sales company. The defendants are Marissa Donnell (also known as Marissa Eldridge), Skylar Lambert, Danielle and Chad Lituski, and Erin Jackson. All five were members of Arieyl's 25-person "launch team," according to MDC's filings.
The lawsuits accuse the defendants of violating their distributor contracts by poaching MDC recruits and bad-mouthing the company. Both are breach of contract violations that MDC takes seriously enough to demand the defendants forfeit all profits they made through what it calls unlawful conduct.
Donnell is the focal point of one case. MDC alleges she was a lucrative affiliate—collecting significant paychecks from the company—when she turned traitor in September 2020. While still technically an MDC distributor, Donnell started recruiting other MDC affiliates to join her at Arieyl, a competing health and wellness company in the network marketing space.
The paper trail is damning. In early November 2020, Donnell posted a TikTok video announcing her defection. "I have found a brand-new startup company that I'm going to be a founding member for," she said. "I am so extremely excited. I can't wait to share it with you."
By December 8th, she was openly pitching Arieyl on Facebook to MDC's affiliate community. "We soft launched a couple weeks ago and the products are absolute FIRE," she wrote. "The compensation plan is incredible. The culture is drawing everyone in. I could not feel more secure in my decision to join. Want to know more? Shoot me a pm…"
What made this worse, according to MDC, was that Donnell used social media platforms to target MDC affiliates she hadn't even personally recruited—violating the company's policies and procedures. Since November 2020, she's been actively promoting Arieyl and its competing products directly to MDC's network.
The other four defendants face similar allegations. Each allegedly recruited fellow MDC distributors to join Arieyl's launch team while still active in their MDC contracts. MDC is treating these defections as coordinated raids on its business and affiliate base, executed by people who understood exactly how the system worked because they'd profited from it.
The lawsuits seek damages for breach of contract and tortious interference—essentially arguing that these former affiliates deliberately sabotaged MDC's business relationships for personal financial gain. MDC wants money back. More importantly, it wants the courts to order the defendants to surrender every penny they've earned through what MDC characterizes as an organized recruitment raid.
These cases represent a larger battle in the direct sales industry over non-compete agreements and affiliate loyalty. As competitors pop up with better compensation plans or newer products, companies like MDC are fighting to keep their networks intact through litigation.
🤖 Quick Answer
What legal action did My Daily Choice take against former distributors?My Daily Choice filed consolidated lawsuits on March 1st against five former top-ranking affiliates—Marissa Donnell, Skylar Lambert, Danielle and Chad Lituski, and Erin Jackson—for defecting to competitor Arieyl and recruiting MDC distributors, alleging contract violations and disparagement of the company.
Who were the defendants in My Daily Choice's lawsuits?
The five defendants were high-ranking MDC affiliates who joined Arieyl's 25-person launch team: Marissa Donnell, Skylar Lambert, Danielle Lituski, Chad Lituski, and Erin Jackson, all accused of poaching recruits and violating distributor agreements.
What allegations did My Daily Choice make against the defendants?
My Daily Choice accused
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