Michael Force, founder and CEO of Digital Altitude, admitted under oath that nobody in his company ever made $100,000 in 90 days—the exact promise he used to sell the scheme to thousands of people.
Court documents from a preliminary injunction hearing reveal Force made this stunning confession during testimony. Digital Altitude, an MLM operation charging thousands of dollars for "business training," built its entire marketing pitch around the claim that customers could earn six figures in three months. Under questioning, Force acknowledged the company never tracked whether anyone actually achieved this.
"He could not recall any customers who started successful businesses outside of the resale of Digital Altitude products or whether any such customers had made over $100,000 in 90 days," according to the Civil Minutes from the hearing. Force also testified that Digital Altitude conducted no analysis on how many customers hit the $100,000 mark or whether anyone reached $1 million by buying the highest-tier membership.
The court found Force's testimony evasive and unreliable on several fronts. When pressed about his own prior income, he claimed uncertainty and said he'd need to review his tax returns. He couldn't explain how he paid for living expenses in 2013 and 2014, years he previously said produced no income for him.
That contradiction matters. During that same period, Force was involved with MOBE, another MLM company selling costly education packages. A November 2013 video labeled him a "7 Figure Producer." In November 2014, he posted a YouTube video to his own channel boasting about being a "multiple seven-figure earner" while pitching a training course. Whether he reported this income on his taxes remains unclear.
The FTC presented substantial documentary evidence during the hearing supporting its allegations that Digital Altitude made false representations to customers. Marketing materials told Peak level customers they could grow a business and earn substantial income—claims the court found unsupported by reality.
Judge Thomas Seaman, the court-appointed Receiver for Digital Altitude, testified as well. The court rated his testimony "very credible," contrasting sharply with how it assessed Force and co-defendant Mary Dee. Dee's testimony received reduced weight due to her "tone, demeanor, evasive and conflicting answers" about the company's operations.
The court found both Force and Dee credible "as to many matters" but lacking credibility on others. That qualified trust evaporated when the facts emerged: millions of dollars flowed into Digital Altitude from desperate customers chasing a promise that the company itself never validated internally.
Force's admission didn't come willingly. It emerged only through courtroom pressure, revealed in his stumbling responses to direct questions about the company's own records—records that apparently didn't exist because Digital Altitude never bothered to track whether its central sales pitch had any basis in reality.
🤖 Quick Answer
What did Michael Force admit under oath regarding Digital Altitude's earnings claims?Michael Force, Digital Altitude's founder and CEO, admitted in court testimony that no one in his company ever earned $100,000 in 90 days—the central promise used to market the MLM scheme. Court documents reveal Force acknowledged the company never tracked customer earnings outside product resales.
What was Digital Altitude's primary business model?
Digital Altitude operated as a multilevel marketing company charging thousands of dollars for business training programs. The organization's marketing strategy centered on promises that customers could achieve six-figure income within three months through the company's training and systems.
What do court documents reveal about customer success verification?
Preliminary injunction hearing records indicate Digital Altitude failed to maintain records documenting customer success. Force could not recall any clients who established profitable businesses independently or achieved over $100,000 earnings in 90 days outside of res
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