MagneticBuilder's website offers no information about its ownership or management. However, domain registration for "magneticbuilder.com" on September 27, 2012, lists "Optimus Dale" as the administrative owner, sharing an Arkansas address with the listed domain owner.

Further investigation reveals "Optimus Dale" is a stage name used by Sherm Mason. This alias appears in recruitment materials for "Magic Dolla," another scheme. "Optimus Dale is the owner of Magic Dolla," these materials state. "He is the financial arm behind its creation." The materials also claim Mason uses the pseudonym to avoid "scorn" he has witnessed directed at his true identity.

Mason's history shows several ventures that draw such criticism. "Magic Dolla" itself operates as a $1 recruitment-based pyramid scheme. Other websites hosted on the same private server as MagneticBuilder also link back to Mason.

"Downline IPO" functions as a recruitment-based lead generation co-op, focusing on prelaunch opportunities Mason himself joined. "2x2 Evolution" is a 2x2 matrix-based pyramid scheme. "It's 10 bucks" is another matrix-based entry pyramid scheme, costing $10.

"Lol2bank" appears to be a $25 replicated capture page site. "Fortune 200x," now offline, operated as a 2x10 matrix-based pyramid scheme. "36kin10weeks" promises $36,000 within ten weeks but requires sign-up for any details, emphasizing recruitment. "Flip 20" is a 2x1 matrix-based $10 pyramid scheme. These examples represent only a fraction of Mason's past projects.

MagneticBuilder itself has no retail products or services. Members market only the company's own membership. Each paid membership includes advertising credits for use on the MagneticBuilder website.

The compensation plan centers entirely on recruiting new members. Paid membership costs $29.95. Free members earn a $5 commission for each new paid member they recruit. Paid members earn $15 for each new paid member recruited.

A residual commission is also available, exclusively for paid members. When a paid member recruits another paid member, and that second member then recruits a new paid member, the original recruiter earns an additional $10. For instance, if a paid member recruits X, they earn $10 for every paid member X recruits.

MagneticBuilder offers two membership tiers: free and paid. The paid membership costs $29.95.

MagneticBuilder functions as a pyramid scheme. It markets nothing beyond its own membership, and 100% of commissions derive from membership fees. This structure aligns with Sherm Mason's prior ventures, many of which were short-lived due to their reliance on continuous recruitment. The argument that advertising is sold through MagneticBuilder does not change this; advertising credits are bundled with membership, not retailed independently.