A top Lyoness distributor, who claims to have over 2 million members under him, has admitted “focusing on shopping is a mistake”.

Daniel Gergics is a Hungarian Lyoness distributor. In 2014 the company welcomes Gergics to its elite “Presidents Club”.

According to Gergics, his Lyoness career has netted him over £1 million GBP.

An undated video recently came across my desk, featuring Gergics apparently addressing his Lyoness team.

In the
edited cut of the video
, Gergics identifies Lyoness distributors focusing on shopping as a mistake.

One mistake I’ve recently noticed at one of my teams, which is part of this group as well, (is) that they’ve been pushing too much the shopping part and the saving money part (of Lyoness).

Our business, if we talk about the business, is not about saving money, it’s about making money.

And if you approach people with telling them, “Oh you can save a few quid and a few dollars over there and over here”, people are put off and they’re not interested.

Lyoness’ MLM business model sees the company hide an investment scheme behind cashback shopping.

As with all Ponzi schemes, Lyoness requires a constant stream of new investment to survive.

Cashback savings is supposed to be a foot in the door marketing tactic to lure new investors in.

If those shoppers don’t convert to investors though, it’s a waste of time – which without directly acknowledging the investment side of the business, is what Gergics is getting at.

That the shopping side of Lyoness being irrelevant being openly admitted by a top distributor in company is surprising, but not unprecedented.

BehindMLM first tracked Lyoness founder and CEO Herbert Freidl
dismissing shopping
back in 2013.

Our last update in early 2018 revealed
nothing much had changed
.

In his video, Gergics goes on to instruct his team to avoid using Lyoness’ company name in their marketing efforts.

Another thing, what I learned in the last… since January I would say, I changed the name of these events from Lyconet days to President Freedom day.

Why did I do that?

Because I created this brand President Freedom … because this brand has no reputation at all.

Which is a good thing. So no bad news on (the) internet.

But if you tell one of your friends that, “Come along, this is called Lyconet day”, and the person just Googles it or even before the meeting he Googles it, and uh he doesn’t come to the event, he cancels the event because he just believes the shit (that) is put up on Google.

We’re not exactly sure what “shit” Gergics is referring to. But if he’s referring to recent events, we’d probably have to go with Italy banning the investment side of Lyoness and fining the company 3.2 million EUR.

But even then, and you’re free to verify this yourself, a Google search of Lyconet looks pretty well scrubbed as far as we can see.

The first few pages for a “Lyconet” search reveal mostly marketing material and information from the company itself.

Our less than flattering
Lycon

🤖 Quick Answer

What did Lyoness distributor Daniel Gergics claim about the company's shopping focus?
Gergics, a Hungarian Lyoness distributor and Presidents Club member, stated in a video that focusing on shopping and savings was a strategic mistake. He emphasized that Lyoness's core business model should not center on the shopping component, suggesting the organization should prioritize recruitment and income opportunities over retail activities.

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