LuLaRoe are a fashion-based MLM company that have been around since 2012.
Christina Hinks, a former LuLaRoe affiliate, is a “mommy blogger” who goes by the alias MommyGyver.
MommyGyver is also a website, on which Hinks frequently blogs about LuLaRoe.
Much like what we publish here on BehindMLM from time to time, MommyGyver’s articles on LuLaRoe are of the whistleblower variety.
As I write this a Google search for “lularoe” on MommyGyver returns two hundred and thirty-two hits, most of which are accounts from former affiliates and staff (either directly or as source-material).
Hinks (right) claims since she started blogging about LuLaRoe she’s been contacted by “thousands”of past and present affiliates
The latest article on MommyGyver, dated September 23rd, details the story of Phil.
Phil is purportedly a former LuLaRoe customer care employee who claims he was fired for caring too much.
Phil explained to me that he had really loved his job. So much so, that he justified making less than half of his previous hourly rate with Wells Fargo as- “Ok, because I felt fulfilled and better as a person.”
Phil represents the pay was not good at all, but the reward for helping the scores of women that called in for answers was well worth it to him.
Phil reports that he started to notice a change in the caliber of people LuLaRoe was hiring. They went from truly caring individuals to young and cocky people that he often heard bragging about the way they treated people that called in.
He said they hire uncaring people. “If you’re a person that doesn’t care about people, they like you. Before, it was different. Now, it’s just all greed.”
“These kids will just hang up on you. Tell them (callers) that ‘it is what it is’, is there anyone higher than you I can speak to? No. Then just hang up on them.”
Yesterday was just like any other day- until his friend and colleague who he had taken under his wing was terminated for reporting having anxiety from working in the same call center.
He remembers that- “When he was hired, Jordan Brady told me to help him out. He was a ‘blue’, please take care of him, Phil.” He told me. What Phil didn’t know was 30 minutes later, he’d be following his friend out the doors forever.
Martha called him into the office, and that’s when he saw the envelope. After a year and six months of what he felt was LuLaRoe taking precedent in his life- the culture becoming his culture- he was handed an envelope and given the explanation that- “This isn’t the right fit for you.”
Another alleges deals made with LuLaRoe warehouse staff made at the expense of affiliates, who were unable to fill customer orders due to product shortages. Other articles cover the use of copyrighted works on LuLaRoe leggings without permission.
LuLaRoe see the claims made in these articles like these as “confidential and proprietary business information”.
The company doesn’t want this information in the public sphere, and through legal means seeks to
🤖 Quick Answer
What is LuLaRoe's business model?LuLaRoe is a fashion-based multi-level marketing company founded in 2012. It operates by recruiting independent affiliates who purchase inventory and sell clothing products, generating revenue through both direct sales and recruitment of additional distributors within the hierarchical structure.
Who is Christina Hinks and what is her connection to LuLaRoe?
Christina Hinks is a former LuLaRoe affiliate who operates the blog MommyGyver under her alias. She publishes whistleblower-style articles documenting experiences from former affiliates and staff members, accumulating over 232 articles about the company on her website.
What is the nature of MommyGyver's content about LuLaRoe?
MommyGyver publishes investigative whistleblower articles featuring testimonies and accounts from former
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