Lorraine Lea has collapsed. The company has been put into voluntary administration and is clearing what stock it has left.

Yesterday Lorraine Lea’s distributors were informed their contracts have been terminated.

Lorraine Lea is an Australian MLM company with business operations dating back to 1986. The company marketed a range of “high-quality, affordable linen and homewares”.

Lorraine Lea was founded by Peter and Heather Ryan.

The ‘Lorraine Lee’ is Heather’s favourite flower, and the inspiration behind the beautiful rose logo and company name!

Today Lorraine Lea is run by Peter’s and Heather’s son Adrian Ryan (right).

Anne Petracca was Lorraine Lea’s CEO up until mid 2023. Petracca was superseded by Antony Hampson in June 2023.

Voluntary administration
in Australia is similar to bankruptcy in other jurisdictions.

In Australia, an external administrator, also called an insolvency practitioner, is an independent person that is formally appointed to control an insolvent company’s affairs.

As opposed to a Chapter 11 restructuring, voluntary administration is closer to a Chapter 7 liquidation.

While Lorraine Lea hasn’t publicly addressed its collapse, the company has advised it “doesn’t impact any past or current orders that are made”.

I can’t specifically comment on Lorraine Lea’s MLM operations as BehindMLM didn’t review the company. In fact the collapse was the first time I’d heard of Lorraine Lea.

Not expecting any further significant updates but if there are any I’ll leave a note below.

🤖 Quick Answer

What happened to Lorraine Lea?
Lorraine Lea, an Australian MLM company specializing in linen and homewares since 1986, has collapsed and been placed into voluntary administration. All distributor contracts have been terminated, and the company is clearing its remaining stock. The business was founded by Peter and Heather Ryan and most recently led by their son Adrian Ryan.

When was Lorraine Lea founded and by whom?
Lorraine Lea was founded in 1986 by Peter and Heather Ryan in Australia. The company name and its rose logo were inspired by Heather Ryan's favourite flower, the Lorraine Lee rose. The company operated as a multi-level marketing business selling high-quality, affordable linen and homeware products.

Who was leading Lorraine Lea before its collapse?
Adrian Ryan, son of founders Peter and Heather Ryan, was

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