Longrich’s presented corporate structure is confusing.

The company markets itself as “Longrich America Int’, Inc.”, but also claims to be a
‘leading company which dominates the cosmetic industry in southern China.’

In July 2009, the Ministry of Commerce of the direct selling industry management information systems announced that Jiangsu LONGRICH Bio-Science Co., Ltd has officially obtained the China’s direct selling license.

Within that year, Longrich was selected as the “Top Ten Profitable Enterprises in Cosmetics Manufacturing Industry”.

Longrich as a non-MLM company has been around since 1986.

Founded in 1986, our company has seen steady growth in its market share and expansion that makes us today one of the most successful private companies.

Our trademarks have been registered in 183 countries and our products are sold in more than 50 countries and regions around the world including Malaysia, Taiwan, Hong Kong, Singapore, Nigeria, Ghana, Gabon, South Africa, Cameroon, Russia, Ukraine, South Korea, Thailand, Philippines, United Arab Emirates as well as the United States.

On Longrich’s website a suite address in Cerritos, California is provided. Google Maps shows the address is a shared use office building.

Longrich’s marketing videos show a “town” in China. The company’s official YouTube channel sits abandoned for four years.

Corporate staff detailed on Longrich’s website include Zhiwei Xu and Sean Xu.

Zhiwei Xu (right) is credited as Chairman of Jiansu Longliqi Bioscience, which appears to be Longrich’s trading name in China.

As per Xu’s corporate bio, he has ties to the Chinese government and is dubbed
‘the most influential man in China’s cosmetic industry’
.

No information with respect to Longrich is provided.

Sean Xu’s Longrich corporate bio is a marketing pitch for the company itself. No information about Xu or his business experience is provided.

According to his LinkedIn profile, Xu (right) is also “HRD” (Human Resources Director?) at Jiansu Longliqi Bioscience.

I did try searching out independent information on both Xus. Unfortunately their names are too generic and I suspect language-barriers didn’t help.

The only photos of the pair that seem to exist are two shots used in Longrich marketing.

In 2016 Longrich Botswana collapsed, resulting in “millions of Pula” in losses.

In April 2019 the Bank of Namibia
outlawed Longrich
, finding it to be an “illegal financial scheme”.

The Bank hereby declares Longrich as an illegal financial scheme exhibiting undesirable practices.

The sale of Longrich products is not mandatory. The marketing strategy focuses mainly on the recruitment of new members as the primary source of income, as opposed to the sale of Longrich products.

Read on for a full review of Longrich’s MLM opportunity.

Longrich’s Products

Despite claiming to have “more than 1,000 products”, Longrich’s website only details a handful across home ware, personal care, nutrition and feminine care.

Product descript

🤖 Quick Answer

What is Longrich's corporate structure and licensing history?
Longrich operates under the name "Longrich America Int', Inc." while claiming to be a leading cosmetics company in southern China. Founded in 1986, the company obtained China's direct selling license in July 2009 from the Ministry of Commerce. It has been recognized as a "Top Ten Profitable Enterprise in Cosmetics Manufacturing Industry" and positions itself as a successful private company with expanding market share.

How does Longrich present its market position and business model?
Longrich markets itself as a non-MLM cosmetics enterprise with significant presence in southern China's cosmetic industry. The company emphasizes steady growth and market expansion since its establishment in 1986. It highlights trademark registrations and official recognition from Chinese commercial authorities, presenting itself as a legitimate cosmetics manufacturer rather than a multilevel marketing operation.

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