LiveSmart 360 CEO Mark McCool held a crisis call last week, urging members to commit to a "two to five year plan" and not view the company as a "get rich quick scheme." He emphasized commitment to oneself and the business. This emergency meeting, hastily organized, suffered from technical issues and absent speakers.
The call felt like a half-hearted attempt to inspire a shrinking distributor base. McCool's voice reportedly mirrored despair. He asked members to stick to their commitment if they joined and represented LiveSmart 360.
The company faces significant challenges following the departure of Mike Potillo, former President of Business Development. Potillo left LiveSmart 360 for the MLM company 'ItWorks!'. McCool now seeks a "new generation of 'diamonds in the rough'" to fill the leadership vacuum.
Listening to the full 90-minute corporate call suggests a lack of clear direction within LiveSmart 360. Nobody seems certain about the company's future path or who will lead it there. McCool constantly reiterated the need for new leaders and committed individuals. He even guaranteed success to a small group of members he offered to coach personally.
LiveSmart 360 launched with significant fanfare, promising to create millionaires. Yet, after a year, the company's existing distributors apparently show little promise, despite claims it is "not a hype company." Potillo's exit, given his public role, appears to have severely impacted the company. McCool's own charisma is described as low, making it harder to rally the base.
McCool struggles to manage the remaining operations and fill the void Potillo left. He announced new products and weekly inspirational calls from his wife, Jeanine. However, he offered no clear strategy on how these initiatives, without successful distributors, would save the company. LiveSmart 360 emerged from the decline of McCool's previous venture, Cyberwize. This history raises questions about the long-term viability of the current company.
McCool mentioned a partnership with Chuck Hallberg during the call. Hallberg, described as a financial and business partner, is reportedly bankrolling LiveSmart 360's planned international expansion.