The liveadhits.com domain was registered October 12, 2013, with its registration details kept private. The LiveAdHits website does not explicitly name its owners. Instead, it lists five purported administrators: Mike, Roberta, Bobby, Ron, and Andrew.
These administrators refer to themselves as "the dream team." They claim prior experience in HYIP and MLM companies, and state Roberta, Mike, and Bobby operate two other successful businesses. The group also claims to have launched "Pro Matrix Plus" and "Pro Matrix Advanced" before LiveAdHits.
Both Pro Matrix Plus and Pro Matrix Advanced operated as recruitment-driven schemes. Pro Matrix Plus required affiliates to buy $25 matrix positions. Pro Matrix Advanced increased the minimum participation cost to $200. Alexa website statistics indicate both earlier schemes were in decline.
LiveAdHits offers no retailable products or services. Affiliates market only membership to the site. Once joined, affiliates purchase "AdPacks." Each AdPack purchase gives an affiliate a position in the company's compensation plan. Each position purchase also includes advertising credits, usable for displaying ads on the LiveAdHits website.
The LiveAdHits compensation plan centers on affiliates buying $10 AdPacks. LiveAdHits promises a return on investment up to 4.5% daily, maturing at 130%. The company also offers recruitment commissions and a four-level matrix scheme.
Recruitment commissions derive from affiliate membership fees paid when new members join. These commissions are paid via a 3x15 matrix. A 3x15 matrix places an affiliate at its top. Three positions sit directly below them on level one. Each of these three positions then branches into three more, continuing down fifteen total levels.
LiveAdHits affiliates receive a commission for each member recruited into their matrix. The number of levels an affiliate is paid down depends on their own affiliate membership rank. The amount paid to an affiliate depends on the new recruit's chosen membership level. The company's compensation plan documentation proves confusing, presenting two distinct sets of commission payouts without explanation.