Liv launched in mid 2017 and describes itself as an ‘
invite-only, global lifestyle community for passionate people
‘.

The company is headed up by
Visalus
co-founders, Nick Sanicola (CEO), Blake Mallen (President) and Ryan Blair.

Curiously, Visalus is not mentioned in any corporate bios or the “about us” section of Liv’s website.

Although they are presented as separate companies, there does seem to be significant overlap between Visalus and Liv.

Over the past few years Visalus has been embroiled in one controversy after another.

We’re talking
hacking and espionage
,
mass layoffs
, an
Amazon racket lawsuit
and
securities fraud class-action
just to name a few.

Outside of
Visalus affiliates feeling coerced into joining Liv to receive bonuses
however, the two companies appear to operate independently of each other.

Read on for a full review of the Liv MLM opportunity.

Liv Products

Liv sells memberships, which the company claims

gives you access to member-only limited time offers on NEW, unique & innovated products most relevant to Liv members.

Experiences offered to Liv members are grouped as global and local.

These are presented as a “Liv List”, which is pitched as a bucket list Liv members can experience now as opposed to “someday”.

There is also a members only forum where Liv members can submit, rate and vote for Liv List ideas.

Other services detailed on the Liv website are:

Liv Travel – access to a discount travel booking engine

Liv Deals – access to an ecommerce platform

Liv Photobook – photobook printing service

Liv Marketplace – another ecommerce platform

Liv offers three retail membership tiers:

Access – 9$ a month plus $30 activation fee, provides access to Liv List global and local, Liv Deals (five a month), Live Travel (hotels only), Liv Marketplace and $40 in “hotel credit”

Premier – $49 a month plus $50 activation fee, adds all Liv Travel services, Liv Photobook and increases hotel credit to $100 on signup and then $50 a month

VIP – $99 a month plus $100 activation fee, adds Liv Photobook for Liv List moments, “VIP-Only upgrades” (not specified) and increases hotel credit to $200 on signup and then $100 a month

The Liv Compensation Plan

Liv’s compensation plan revolves around the sale of memberships to retail customers and recruited affiliates.

Sales volume is generated on retail membership sales as follows:

Access membership = 39 PV and then 9 PV a month

Premier membership = 99 PV and then 49 PV a month

VIP = 199 PV and then 99 PV a month

PV stands for “Personal Volume” and is sales volume generated via sales to retail customers and a Liv affiliate’s own orders (note autoship is the latter).

Note that despite being halfway through 2019, a number of bonuses on Liv’s current compensation plan are marked “2018 Special Promotion”.

I’ve purposefully left these bonuses out of the analysis below.

Live Affiliate Ranks

There are fifteen affiliate ranks within Liv’s compensation plan.

Along with their

🤖 Quick Answer

What is Liv and its relationship to Visalus?
Liv is an invite-only global lifestyle community launched in mid-2017 by Visalus co-founders Nick Sanicola, Blake Mallen, and Ryan Blair. Despite being presented as separate entities, significant overlap exists between the companies, though Visalus is notably absent from Liv's official corporate communications and website materials.

What controversies have affected Visalus's reputation?
Visalus has faced multiple legal and operational challenges in recent years, including hacking and espionage incidents, substantial mass layoffs, an Amazon-related lawsuit regarding deceptive practices, and securities fraud class-action litigation against the company.

How has Liv's launch affected Visalus affiliates?
Reports indicate that Visalus affiliates experienced pressure to join Liv to maintain eligibility for bonus compensation, suggesting coordinated

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