LimeLife by Alcone fails to disclose executive information on its website.
A photo of the co-founders is provided without any additional information.
LimeLife by Alcone started off as Alcone in 1952. So the story goes;
Our family-owned company was founded in 1952, selling stage makeup to starlets out of a small store in New York City.
We got to know some of the top artists in theater and film, bonding over our shared pride in our work.
In early 2013, Alcone launched its MLM division under the name Alcone at Home. In 2015 Alcone at Home rebranded as LimeLight by Alcone.
Then in 2018, purportedly due to international trademark issues, LimeLight by Alcone rebranded to LimeLife by Alcone.
While Alcone is a family-owned company, the current owners aren’t the original owners.
Alcone was conceived by pharmacist Alvin Cohen. In 2013
NewsTimes interviewed Michele Gay
, cited as LimeLife by Alcone’s co-founder and co-CEO.
Her father, Vincent Mallardi, bought Alcone Co. from a pharmacist in 1980, she said.
“The previous owner started it in 1950. Back then he had just a few shelves at a pharmacy in Times Square with cosmetics that he sold to show girls.”
Gay’s sister, former company president, and brother, vice president, are presently growing the customer base and expanding inventory, she said.
The other founder and co-CEO of LimeLife by Alcone is Madison Mallardi. I originally figured Madison was Michele Gay’s sister, but she’s actually her niece.
Michele Gay has a background in teaching prior to signing on as CEO of the family business in 2011. While Gay is still co-CEO of LimeLife by Alcone, she resigned as CEO of the Alcone Company in 2016.
Madison Mallardi’s LinkedIn profile cites a brief history in fashion magazines between 2011 and 2014. In 2010 Mallardi signed on for “Marketing and Sales” at Alcone, which carried over into Alcone at Home.
Both the Alcone Company and LimeLife by Alcone are based out of New York. The Alcone Company continues to run a retail store in Long Island.
Read on for a full review of LimeLife by Alcone’s MLM opportunity.
LimeLife by Alcone’s Products
LimeLife by Alcone markets a range of skin care, makeup and related tools products.
There are too many products to list here individually but I’ll list the respective product categories below, along with LimeLife by Alcone’s “best sellers”.
Skin Care
cleansers
face masks
moisturizers
serums
face oils
sun care
men’s
bath
hand & body
Makeup
priming & setting
complexion
eyes
brows
lips
body
Tools
accessories
brushes & sets
sponges
organization
lighted mirrors
cleansers & removers
A full catalog of LimeLife by Alcone’s products is available on their website.
LimeLife by Alcone refer to their products as “professional grade”. The company also claims its makeup is paraben and cruelty free.
A
2019 article from In-Cosmetics Connect
, spruiking LimeLife by Alcone’s Brazil launch, claims the company’s
products are made in the United States and
🤖 Quick Answer
# LimeLife by Alcone Review: Professional makeup goes MLM
What is the history of LimeLife by Alcone?
LimeLife by Alcone originated as Alcone in 1952, initially selling stage makeup to theater and film professionals in New York City. In 2013, the company launched its MLM division as Alcone at Home, rebranding to LimeLight by Alcone in 2015 and subsequently to LimeLife by Alcone in 2018 due to international trademark issues.
What transparency issues does LimeLife by Alcone present regarding executive information?
LimeLife by Alcone fails to disclose comprehensive executive information on its website. While the company provides a photograph of its co-founders, no additional biographical details, credentials, or professional backgrounds are made available to consumers or potential distributors seeking information about company leadership.
**Is LimeLife
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