BehindMLM has published two LifeVantage reviews to date; the first in
2015
and a second in
2019
.
In September 2025, LifeVantage announced it had acquired LoveBiome. This prompted a BehindMLM reader to request an updated review.
Seeing as it’s been six years, today we’re revisiting LifeVantage for an updated review.
The Company
LiveVantage launched in 2009 as LifeLine Therapeutics. The company initially burned through money, losing millions of dollars in its first few years.
Under CEO Doug Robinson LifeVantage rebooted as an MLM company. Robinson would go on to claim this “saved [the] company”.
That same year, LifeVantage also became a publicly listed company under the ticker “LFVN”.
Since BehindMLM’s first 2015 review, LifeVantage had been headed up by CEO Darren Jensen. Jensen resigned in September 2020.
Today LifeVantage is headed up by President and CEO Steve Fife (right).
Fife was previously LifeVantage’s Chief Financial Officer, having joined the company in 2017.
After being appointed as interim CEO after Jensen’s departure, Fife’s appointment appears to have stuck.
Prior to LifeVantage, Fife’s LinkedIn profile reveals positions in varied industries dating back to the 1980s. LifeVantage appears to be Fife’s first MLM executive role.
LifeVantage’s Products
In 2015 LifeVantage had a manageable product range. By 2019 however the range had blown at such that it was impractical to list everything in our second review.
Thankfully that seems to have changed, with LifeVantage returning to a slimmer product offering in 2025.
The company still has eleven product categories though. Some categories are just bundles of individual LifeVantage products. Some LifeVantage products also appear in multiple categories.
Intelligent Aging
Protandim Nrf2 Synergizer – “support your body’s own production of powerful antioxidants to fight the signs of aging”, retails at $66.99 for a bottle of 30 caplets
Protandim Nrf2 Synergizer – “support your cells’ mitochondrial health and function to promote power, energy, and healthy aging”, retails at $66.99 for a bottle of 60 capsules
Protandim NAD Synergizer – “double your body’s own production of sirtuins to support overall health and longevity, energy, focus, and mood”, retails at $66.99 for a bottle of 60 capsules
Weight Management
MindBody GLP-1 System – “this patent-pending system is clinically shown to naturally increase GLP-1 by over 200% on average”, retails at $199.99 for MB Core (60 capsules) and MB Enhance (30-day supply)
PhysIQ Fat Burn – “a science-backed formula that helps activate your body’s natural ability to convert fat tissue into a form that helps burn more calories, which can lead to an overall fat reduction, especially in the problematic mid-section”, retails at $68.99 for a bottle of 60 capsules
Essential Nutrients
LifeVantage Omega+ – “support brain health, cardiovascular health, skin health, and the immune system”, retails at $54.49 for a bottle of 90 capsules
LifeVantage
🤖 Quick Answer
What is LifeVantage and when was the company established?LifeVantage is a publicly traded multi-level marketing company listed under the ticker symbol "LFVN." Originally launched in 2009 as LifeLine Therapeutics, the company transitioned to an MLM business model under CEO Doug Robinson. It markets health and wellness products, including nutritional supplements, and acquired LoveBiome in September 2025.
How has LifeVantage performed financially since its founding?
LifeVantage experienced significant financial losses during its initial years of operation, burning through millions of dollars. The company's pivot to a multi-level marketing distribution model under CEO Doug Robinson is credited with stabilizing operations. As a publicly traded entity, its financial performance is documented through SEC filings and quarterly earnings reports.
**What is the significance of LifeVantage's acquisition of
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