LifeVantage are based out of Utah in the US and commenced MLM operations in 2009.

Previously, under the names LifeLine Therapeutics, Lifeline Nutraceuticals and Yaak River Resources, Inc, LifeVantage had experienced ‘
several consecutive years of multimillion dollar losses
‘.

In 2012, LifeVantage’s then CEO Doug Robinson
claimed
the shift to an MLM business model “saved (the) company”.

Earlier this year in February Robinson resigned from his position. At the time Robinson stated that

after having discussions with the Board, I have concluded that it is in the best interests of the Company to step down from my position as President, CEO and Board Member.

Today LifeVantage is headed up by CEO and President, Darren Jensen (right).

As per Jensen’s LifeVantage corporate bio;

Mr. Jensen brings 25 years of global network marketing and direct selling experience to LifeVantage from companies selling a variety of product types including nutritional supplements and personal care products.

Mr. Jensen previously served in senior executive roles at some of the largest and most respected direct selling companies in the world, as well as co-founded two thriving multi-level marketing companies.

According to his LinkedIn profile, Jensen has held executive positions with

NuSkin as International Marketing Specialist (1990-1995)

Amway as Brand Marketer (1995-1997)

Synergy Worldwide as Vice President of Marketing and Product Development (1997-2002)

Usana as Director of International Business Development (2003-2005)

Agel
as Executive Vice President and Corporate General Manager (2005-2010)

Ampegy as Chief Sales Officer (2011-2012) and

Jeunesse
as Chief Sales Officer and later President (2012-2015)

Of note is that it was during Darren Jensen’s tenure as President of Jeunesse that the whole Matthew Nestler saga blew up.

Nestler claims he is owed $275,000 in commissions and
filed a lawsuit against Jeunesse
. In response, Jensen accused Nestler of making
death threats
against him.

Jensen resigned from his position at Jeunesse a few months after Nestler filed his lawsuit.

Nestler’s lawsuit meanwhile is ongoing, with the latest update from Thompson Burton (representing Nestler) dated September 2nd:

Jeunesse filed a motion, attempting to pull the lawsuit into arbitration. We responded with our own arguments, attempting to keep the case in state court (public).

After hearing arguments and considering the issues for a few weeks, the Judge reached a decision. The part of the case that relates to the Business Development Agreement will remain in state court.

The part of the case that relates to the Jeunesse Policies and Procedures will go to arbitration.

LifeVantage themselves are
no stranger to litigation
;

In 2009, LifeVantage was sued by Utah-based Zrii LLC based on allegations that LifeVantage had conspired with former Zrii executives to “ruin the company” and take it over “on the cheap” following a “mass exodus”.

The case was closed in Decemb

🤖 Quick Answer

What is LifeVantage and when did it begin MLM operations?
LifeVantage is a multi-level marketing company based in Utah, United States, that commenced MLM operations in 2009. Previously operating under different names including LifeLine Therapeutics and Lifeline Nutraceuticals, the company had experienced several consecutive years of significant financial losses before transitioning to its MLM business model.

Who led LifeVantage when it transitioned to MLM operations?
Doug Robinson served as CEO when LifeVantage shifted to the MLM business model in 2012. Robinson claimed this transition "saved the company" from its previous financial difficulties. He resigned from his position in February of the year reviewed, citing discussions with the board regarding his departure.

Who currently leads LifeVantage as CEO?
Darren Jensen serves as the current CEO and

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