About a month ago a reader informed me that our LifeVantage review was out of date.

BehindMLM reviewed LifeVantage in late 2015. Primary concerns raised in the review were a lack of retail focus and mandatory affiliate autoship.

Upon reading our review, the reader claimed I needed “to update your information as there have been several changes since Darren Jensen became CEO.”

Today we revisit LifeVantage for an updated review.

The Company

LifeVantage is still based out of Utah and headed up by Darren Jensen (right).

Since publishing our initial review, Jeunesse sued Jensen for raiding.

The lawsuit was
filed
in January 2016 and
confidentially settled
in September the same year.

In January 2018 LifeVantage was
sued for allegedly being a pyramid scheme
. The lawsuit also alleges LifeVantage sells snake oil products.

As at the time of publication, the lawsuit is still playing out.

LifeVantage Products

Since 2015 LifeVantage has expanded its range of products, which now include nutritional supplements, personal care, fitness and pets.

LifeVantage’s flagship product, Protandim, has been split in NRF1 and NRF2 varieties.

To stay active and energetic, your body needs power. By helping your body maintain mitochondrial function as you age, Protandim NRF1 Synergizer is the spark plug your daily health deserves—in a scientifically-engineered formula designed to deliver.

With Protandim Nrf2 Synergizer, you can take on aging with the only supplement that helps your cells produce their own antioxidants. Feel younger. Live healthier. That’s the power of Protandim Nrf2 Synergizer.

Protandim NFR1 retails at $59.99 for a bottle of 60 capsules. Protandim NFR2 retails at $50.99 for a bottle of 30 caplets.

Alternatively the NFR1 and NFR2 formulas can be purchased together for $85.99 (one month supply).

Other nutritional supplements LifeVantage markets include:

Omega+ – “supports brain health, cardiovascular health, skin health, and the immune system”, retails at $48.99 for a bottle of 90 capsules

ProBio – “support(s) optimal digestion and immune system function”, retails at $50.99 for a bottle of 90 caplets

AXIO Regular – a beverage powder that contains “Nrf2 ingredients … designed to deliver more mental clarity, focus, and concentration without the jitters or caffeine crash”, retails at $60.99 for a box of thirty single-serve sachets

AXIO Decaf – same as AXIO regular but without added caffeine, retails at $60.99 for a box of thirty single-sever sachets

A full catalog of LifeVantage’s personal care, fitness and pet supplements is available on their website.

The Lifevantage Compensation Plan

LifeVantage’s compensation plan combines retail, recruitment and residual commissions.

Several performance and rank based bonuses are also available.

LifeVantage Affiliate Ranks

There are twelve affiliate ranks within the LifeVantage compensation plan.

Along with their respective qualification criteria they are as follows:

PRO1 – generate at least 1

🤖 Quick Answer

What are the main criticisms raised in the LifeVantage review?
The primary concerns identified in the BehindMLM review include a significant lack of retail focus and mandatory affiliate autoship requirements. These issues remain central to the assessment of the company's business model and operational practices.

What legal challenges has LifeVantage faced since 2015?
LifeVantage encountered multiple lawsuits post-2015. Jeunesse filed a lawsuit in January 2016 regarding CEO raiding, settled confidentially in September 2016. Subsequently, in January 2018, LifeVantage faced allegations of operating as a pyramid scheme.

Who leads LifeVantage and where is it based?
LifeVantage is headquartered in Utah and led by CEO Darren Jensen. Jensen assumed leadership before the company faced significant legal challenges and subsequent

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