Matt Woodhouse identifies himself as the Founder of LifeProductSolutions, an online business selling e-cigarettes from the UK. The company registered its domain on August 6, 2013, but provides no public ownership information, focusing instead on a recruitment-based compensation plan.

The LifeProductSolutions website offers no details on who owns or runs the operation. Its domain registration remains private, obscuring the company's true proprietors. Woodhouse handles the company's social media marketing.

The company website does not list a physical base. Its online storefront uses British pounds, suggesting operations from the UK.

LifeProductSolutions sells electronic cigarette devices and related accessories. The company states it works with suppliers globally to source these products. Affiliates receive a replicated storefront to market these items.

LifeProductSolutions pays retail commissions on e-cigarette sales. However, the company describes these commissions as "not consistent." It prioritizes recruitment commissions instead.

The company pays recruitment commissions for new affiliates using a 3x5 matrix structure. This places an affiliate at the top, with three positions directly beneath them on level one. Each of these three positions then branches out to three more, extending down five total levels.

Each position within the matrix represents a recruited affiliate. LifeProductSolutions pays a monthly commission when a recruited affiliate pays their monthly membership fee. The commission amount depends on the affiliate's level in the matrix.

Level 1 positions pay 1 GBP per filled spot, with three total positions. Level 2 pays 2 GBP per spot across nine positions. Level 3 affiliates earn 3 GBP per spot for 27 positions. Level 4 brings in 4 GBP per spot across 81 positions. Level 5 pays 5 GBP per spot for 243 positions.

The monthly affiliate membership fee remains undisclosed. However, the 5 GBP payout for a Level 5 matrix position suggests the cost of affiliate participation exceeds this figure.