At the time of publication Lifebrook provide no information on their website about who owns or runs the company.
Further research reveals Tony and Jennifer Heisterkamp identified as the company’s founders on the official Lifebrook Facebook page.
The Heisterkamp’s are based out of Iowa and run the Eden Valley Apple Orchard & Farm.
As per a 2011 interview with KMEG 14 Fox44 Siouxland News, Tony Heisterkamp (right with Jennifer) retired from selling furniture in 2005. Shortly after that he started Eden Valley Apple Orchard & Farm, on which he grows organic apples and aronia berries.
As far as I can tell, Lifebrook is Heisterkamp’s first MLM venture as an executive.
Read on for a full review of the Lifebrook MLM opportunity.
Lifebrook Products
Lifebrook market a range of products with the aronia berry as a key-ingredient.
Aronia berry are also known as chokeberry and are native to eastern North America.
Lifebrook claim the “benefits of aronia” have been ” confirmed by hundreds of scientific studies.”
The company however doesn’t cite any of these studies in its marketing material.
Around the world, scientists have proven aronia’s unmatched combination of health benefits.
Ditto which scientists have proven aronia’s purported health benefits.
Nonetheless, Lifebrook refer to aronia as “the world’s most health-giving superfruit” and claim “benefits” associated with its consumption include:
more energy
stronger immunity
clearer thinking
healthy joints
better sleep and
improved digestion
The company does however acknowledge that none of its claims have been verified by the FDA.
Lifebrook market an aronia berry daily supplement, soluble powder and juice.
Vitronia is a “full-spectrum” daily crystallized aronia supplement
Puronia-CP provides “all the benefits of pure, natural aronia in a soluble crystal powder”
Puronia is a “proprietary formulation of pure aronia juice”
At the time of publication
Lifebrook provide no retail pricing on their website or in their marketing material.
Update 19th June 2017 –
As per the updated Lifebrook website, retail pricing for the company’s products are as follows:
Vitronia – $39.95 for a bottle of 60 tablets
Puronia-CP – $59.95 for a box of 20 single-serve sachets
Puronia – $149.95 for four 25.3 fl oz (750 ml) bottles of juice
/end update
The Lifebrook Compensation Plan
The Lifebrook compensation plan is a mix of retail sales, getting paid on recruited affiliate orders and residuals via a unilevel and generation bonus.
MLM Commission Qualification
To qualify for MLM commissions (and bonus retail commission percentage), a Lifebrook affiliate must generate at least $105 PV a month.
PV stands for “Personal Volume” and is sales volume generated by retail sales and an affiliate’s own purchase of product.
Lifebrook Affiliate Ranks
There are eight affiliate ranks in the Lifebrook compensation plan.
Along with their respective qualification criteria, they are as follows:
Independent Advocate
🤖 Quick Answer
Who are the founders of Lifebrook?Tony and Jennifer Heisterkamp are identified as the founders of Lifebrook. Based in Iowa, they operate Eden Valley Apple Orchard & Farm, where they cultivate organic apples and aronia berries. Tony Heisterkamp transitioned to farming in 2005 after retiring from furniture sales.
What is Tony Heisterkamp's background before Lifebrook?
Tony Heisterkamp worked in furniture sales until his retirement in 2005. Following his retirement, he established Eden Valley Apple Orchard & Farm in Iowa, specializing in organic apple and aronia berry cultivation. Lifebrook represents his inaugural venture into the MLM sector.
Where is Lifebrook's ownership information disclosed?
Lifebrook's website initially provided no information about company ownership or management. The founders' identities were identified through
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