ScamTelegraph reports on the post-Polaris Media Group activities of its former Elite Marketing Council members, following news of a romantic involvement between CEO Shane Krider and Rachel Oliver. This development has prompted an examination into the current ventures of key figures like Tony Rush and John and Shannon Lavenia, who departed the company.
The recent report of a romantic relationship between Polaris Media Group CEO Shane Krider and Rachel Oliver, a long-standing EMC member, initiated a closer look into the current endeavors of other former EMC members. Many of these individuals were central to Polaris Media Group during its operational peak.
Tony Rush was a prominent figure within Polaris Media Group's Elite Marketing Council, often serving as the company's public spokesperson and tasked with managing its online reputation. He departed Polaris Media Group late last year alongside fellow EMC members Gene Braxton and Shannon and John Lavenia. Shortly after their exit, the four announced the formation of Northstar Connect, an MLM training company. The success of this venture remains unclear, with indications suggesting it has not provided a full-time income for its founders.
Rush recently disclosed his involvement with the Numis Network, a company specializing in the sale of numismatic collectible coins. The model of mass marketing collectibles via multi-level marketing presents inherent challenges, as broader ownership can dilute an item's collectible value. Additionally, similar coins to those offered by Numis Network distributors have reportedly been available at lower prices on platforms like eBay. This raises questions about whether the Numis Network opportunity prioritizes the sale of its coin products or primarily focuses on recruiting new distributors into the business opportunity itself. Tony Rush's website, for instance, primarily promotes the Numis Network business opportunity rather than its retail products. In his marketing materials for Numis, Rush alluded to individuals who "had the rug jerked out from underneat of you by a company whose owners might not have been as ethical as you’d hoped," which some observers interpreted as a subtle reference to Krider and Polaris Media Group.
John and Shannon Lavenia maintained a lower profile following the launch of Northstar Connect. John Lavenia hosted a conference in Melbourne, Australia, in December. Tickets for this event were initially priced at over $700, then dropped to $297, and were ultimately offered for free just a week before the event. The Lavenias appear to be significantly involved with Marketing Pro Plus, a software platform that has seen recent updates or relaunches. They have promoted this platform, including through a new promotional video. The Marketing Pro Plus website states it is "powered by Unified Wealth Solutions," which is believed to be owned by the Lavenias. Tony Rush has also advertised Marketing Pro Plus via Twitter, suggesting a potential connection to Northstar Connect or independent collaboration.
Gene Braxton, another former EMC member, has maintained a notably low public profile compared to his peers. Information regarding Braxton's current activities post-Polaris Media Group remains largely unavailable.
The year 2009 marked a significant period for Polaris Media Group, characterized by both its peak and subsequent decline, resulting in various implications for its participants. Some individuals who benefited during Polaris's operational period appear to be re-engaging in similar ventures under new corporate identities. Others are diversifying their marketing efforts, leveraging the reputations they established over recent years, while some have seemingly withdrawn from public view entirely. During the height of discussions surrounding Polaris Media Group, many vocal supporters were identified as active distributors within the company. With reports indicating sparse attendance at Polaris's latest events, the current whereabouts and activities of these former staunch supporters remain largely unaddressed.
What prompted the investigation into former Polaris Media Group members?
The investigation was prompted by news that Polaris Media Group CEO Shane Krider and long-standing EMC member Rachel Oliver were romantically involved, sparking curiosity about the current professional activities of other original Elite Marketing Council members.
What business ventures did Tony Rush pursue after leaving Polaris Media Group?
After departing Polaris Media Group, Tony Rush co-founded Northstar Connect, an MLM training company. He later announced his involvement with the Numis Network, which sells numismatic collectible coins through a multi-level marketing structure.
What concerns have been raised about the Numis Network business model?
Concerns include the potential for collectible value to decrease with mass marketing, the availability of similar coins at lower prices on platforms like eBay, and the perceived emphasis on recruiting new distributors over the retail sale of its coin products.
What are John and Shannon Lavenia reportedly involved in post-Polaris Media Group?
John and Shannon Lavenia were involved with Northstar Connect and appear to be heavily invested in Marketing Pro Plus, a software platform. Their company, Unified Wealth Solutions, reportedly powers Marketing Pro Plus. They also hosted a conference in Melbourne where ticket prices drastically dropped.