Le-Vel's official website offers no information regarding its ownership or management. Affiliates name Paul Gravette as the company's owner, who identifies himself as such on his LinkedIn profile. Gravette also claims ownership of Xyngular, a health and nutrition company launched in 2009.
Jason (Simon) Camper, linked from Gravette's LinkedIn, likewise claims to be an owner and founder of Le-Vel. Camper served as President of isXperia in April 2011, a company operating in the health, wellness, and skincare MLM sector since 2007. His name does not appear on the current isXperia website's executive team page. Justin Rouleau appears as the owner of "Le-Vel Brands LLC" in the company's website domain registration. Rouleau's LinkedIn profile lists him as Le-Vel's Director of Technology and a web developer for isXperia between 2010 and 2011.
The address for Le-Vel Brands LLC in the domain registration points to Texas. This differs from a Utah address provided on the Le-Vel website for product returns.
Le-Vel markets its products under the "Thrive" brand. The company offers four varieties: Thrive M for men, Thrive W for women, Thrive Mix for lifestyle, and Thrive DFT for weight management. Thrive M and Thrive W come as capsules. The company states they support weight management, cognitive performance, joint health, pain management, anti-aging, antioxidant benefits, lean muscle, and digestive and immune functions.
Thrive Mix is a shake containing vitamins, minerals, plant extracts, antioxidants, enzymes, probiotics, and amino acids. Thrive DFT is a skin patch designed to aid weight management, mental clarity, appetite control, and metabolic support through "derma fusion technology" and a natural time-release mechanism.
Le-Vel's online shop requires customer login information, preventing public access to retail pricing. Affiliates market Thrive products for between $100 and $300 a month.