There is no information on the Juubeo website indicating who owns or runs the business.

The Juubeo website does have an “about us” page, however only the following vague marketing spiel is provided.

Juubeo is a global co-operative founded by and for its members.

The company claims to be “registered in the United Kingdom”, with an address in the UK provided.

Further research reveals a number of businesses operating out of this exact same address, indicating that it is little more than a rented mailbox.

Juubeo would appear to exist in the UK in name only.

The Juubeo website domain (“juubeo.com”) was registered on the 14th of May 2013, listing only “Admin Juubeo” as the domain owner.

Why Juubeo are secretive about their management is a mystery, with details of who is running the company freely available from third-parties.

As per a Juubeo affiliate marketing presentation from mid 2014, the Founder and original CEO of Juubeo is Iver Nergaard (note the marketing spiel has been removed from the below slide to preserve space):

Nergaard seems to have been replaced with Soeren Eriksen as of February 1st, as per
a press-release
issued in December 2014:

Juubeo has announced the appointment of Soeren Eriksen as their new CEO.

Soeren Eriksen, 47, has an extensive background in the Danish banking and finance industry and a Graduate Diploma in Business Administration from Handelshoejskolen in Aarhus, Denmark.

In the early stage of his career he commenced working as a Derivative Market Maker Trader in one of the largest banks in Denmark, and progressed to a management position in a Commodities Trading Company, leading to Investment Advisor in Europe.

Not sure what the story is there.

In any event, it’s worth noting that while Juubeo aren’t interested in providing information about their management on their company website, for some reason they’re fine with issuing corporate press-releases containing this information.

Nothing suss.

In the slideshow image above, Nergaard’s name appears next to a Norwegian flag. However on his LinkedIn Profile, Nergaard claims to be based out of London in the UK.

This is supported by company registration documents, listing Iver Nergaard as the Director of Juubeo Limited. Curiously, the company registration documents available all list Nergaard’s country of residence as Norway.

Juubeo itself however seems to have a strong presence in Norway, with Alexa estimating that 37.4% of the company’s website traffic originates from there.

Given this, I’m tempted to say Juubeo is likely being run out of Norway, with any connection to the UK being superficial at best.

On the MLM history side of things, the only company I was able to connect Nergaard to was Kyani (health and wellness). Whether Nergaard is still a Kyani affiliate is unclear.

I wasn’t able to track down an MLM history for Soeren Eriksen, with Juubeo appearing to be his and Nergaard’s first MLM venture as corporate executives.

Read on for a full review of th

🤖 Quick Answer

Who owns and manages Juubeo?
Juubeo's ownership and management structure remain undisclosed on their website. The company claims to be a UK-registered global cooperative founded by and for its members, but provides no specific information about company leadership or decision-makers.

Where is Juubeo physically located?
Juubeo lists a United Kingdom address as their registered location. However, investigation reveals this address is a shared commercial space hosting multiple businesses, suggesting it functions primarily as a rented mailbox rather than an operational headquarters.

When was the Juubeo domain registered?
The domain "juubeo.com" was registered on May 14, 2013. The domain registration lists "Admin Juubeo" as the sole registered owner, providing minimal identifying information about the business entity.

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