Jusuru, a multi-level marketing company, launched in 2009 with Asma Ishaq as its President. The company sells collagen-based juice beverages, combining BioCell collagen, a nutraceutical ingredient, with other components. Its main product, Jusuru Life Blend, is marketed as an essential nutritional component for health and activity.
Asma Ishaq's company bio notes her extensive background in product development, formulating, and manufacturing nutritional supplements and skincare products. Before Jusuru, she worked as Executive Vice President at BioCell Technology. Here, she developed marketing and branding strategies for nutraceutical ingredients. The Jusuru website lists Ishaq as a co-founder, but provides no information about any other founders. This omission leaves the full founding team unclear.
Jusuru's primary product is the 750ml ‘Jusuru Life Blend’ juice, priced at $49.95 per bottle. The company claims this collagen juice supplies a concentrated matrix of nutrients for broad nutritional support. Consumers can also buy 'Travel Shot' concentrates, sold in boxes of 14 59ml shots for $94.95. A 'Pet Blend' variety is available for $59.95 per 120ml bottle.
Jusuru members earn commissions based on a ranking system. Once a member achieves a specific rank, it generally remains valid for 12 months. However, monthly commission payouts depend on the rank qualified for that particular month. For example, a member may hold the Venture III title for a year but receive commissions at the Venture II level if they only qualify for Venture II that month.
Ranks like Venture II, Venture III, and Venture IV, once achieved, are permanent. Higher ranks, specifically Endeavor I and above, require members to re-qualify within 12 months of their initial achievement. Failure to re-qualify results in a reclassification of the member's level, based on their highest qualifying month. The compensation plan also uses "Personal Volume (PV)" in its structure.