Following on from top earner
Justin Prince suing Modere
, Modere has also filed a lawsuit against Prince.

Like Prince’s suit, Modere and parent company Z Capital have filed their Complaint in the Fourth District Court of Utah. Prince and his company JPBG LLC are listed as defendants.

Modere alleges that Prince (right), while under contract with Modere, engaged in

a deliberate effort … to sabotage and cripple Modere’s business, solicit its salesforce, use Modere’s trade secret and proprietary information, and set up a business to compete with Modere.

Modere alleges the conduct in question began “around August 2023, if not earlier”.

While under contract and associated with Modere as a senior leader of the company, Prince (together with his company) violated their contractual obligations and fiduciary duties … and disseminated highly confidential business information and misinformation regarding Modere’s debt obligations, its financial wherewithal, its future business outlook, the status of its CEO, and its commitment to improved technology and new products.

Modere claims the goal of Prince’s campaign was to “destabilize Modere’s salesforce and to recruit Modere’s” into a new unnamed MLM company.

Interestingly enough, Modere’s lawsuit names Justin Serra (right), a senior Modere executive for eleven years, as a co-conspirator.

Serra however is not a named defendant (I’m unaware if Modere has filed a separate lawsuit against Serra but wouldn’t be surprised).

Regardless, Modere claims the alleged damage Prince and Serra have caused to the company is “irreparable”.

An example cited by Modere is an August 30th webinar, hosted by Prince and Serra for Modere’s “Advisory Committee”.

The advisory committee is comprised of Modere’s most successful Social Marketers and drivers of business to the company.

During that meeting, Serra made disparaging statements about Modere, including by claiming that its owners at affiliates of Z Capital over-leveraged the company and were not sufficiently investing in the company, that Modere was not sufficiently investing in new products and technology, and that Modere’s CEO did not have actual power to run the company.

Serra also alluded to starting a new company, which he would join after sitting out for a period of six months.

It should be noted that Prince doesn’t deny disseminating this information. In his own lawsuit however he claims he was instructed to do so by George Russell, Modere’s Executive Chair.

After this initial Advisory Committee webinar, Prince allegedly hosted another one.

During this second meeting … Prince, complained about Z Capital, reiterated the accusation that Modere’s CEO does not have any power, and claimed that the advisory committee members were going to need another option.

Prince proposed that the advisory committee members begin preparing to start a new, competing company to Modere.

Modere alleges these webinars “caused uncertainty and stress” for its distributors.

The com

🤖 Quick Answer

What allegations has Modere filed against Justin Prince in its lawsuit?
Modere alleges that Prince, while under contract as a senior leader, deliberately sabotaged and crippled the company's business, solicited its salesforce, misused trade secrets and proprietary information, and established a competing business. The alleged misconduct began around August 2023.

In which court was Modere's complaint against Prince filed?
Modere and parent company Z Capital filed their complaint in the Fourth District Court of Utah, naming Justin Prince and his company JPBG LLC as defendants.

What contractual obligations did Prince allegedly violate according to Modere's lawsuit?
Prince violated contractual obligations by engaging in conduct that breached his duty of loyalty while holding a senior leadership position at Modere, including competitive activities and misappropriation of confidential business information.

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