Joy to Live, a health and nutrition multi-level marketing company, launched in 2010 under CEO Gerald Ricks. The company operates from Utah and claims Elite Marketing Alliance, Inc. as its parent. However, Elite Marketing Alliance itself functions as an MLM, featuring a product line and compensation plan nearly identical to Joy to Live's.
Gerald Ricks, Joy to Live's founder, does not appear on the Elite Marketing Alliance website. Instead, Robert Yukes, also known as Bob Yukes, is named President of Elite Marketing Alliance. This creates an unclear management structure between the two entities.
Further discrepancies appear in their online registrations. Joy to Live's domain, "joytolive.net," is registered to "Quantum Marketing" in Montana. Elite Marketing Alliance's domain, "elite22.com," registers to "Elite Alliance LLC" in Kansas. This links three different US states—Utah, Montana, and Kansas—to the operations of these purportedly connected companies.
Before Joy to Live, Gerald Ricks was involved with AlivaMax, an MLM company launched in 2008. AlivaMax sold supplements. While its website remains active, the company now appears to operate solely as a retail storefront.
Joy to Live offers a range of health and nutrition products. These primarily focus on detox, anti-aging, and general nutrition.
The product line includes "Aerobia," a liquid oxygen drink with vitamin B12, aloe vera, and CoQ10. "Elixir Blast" is marketed as a complete nutritional drink. "LeJoyva" offers instant coffee infused with ganoderma mushroom, goji berry, mangosteen, and yarchagumba. Yarchagumba is a fungus known to parasitize ghost moth larvae, killing and mummifying them before producing a fruiting body from the corpse.
Other products include "Neutra-Cleanse" for digestive support and "Optimum-Weight Loss" as an appetite suppressant. "Ionic Silver" purports to kill bacteria and microbes while strengthening the immune system. "Affinity" promises youthfulness, increased vitality, a stronger immune system, reduced inflammation, and enhanced sexuality. Joy to Live suggests Affinity may diminish negative effects from conditions like anemia, asthma, cancer, chronic fatigue, Crohn's disease, diabetes, fibromyalgia, obesity, osteoporosis, sexual inadequacies, and thyroid dysfunction.
The company also sells "Fulvia," an anti-aging capsule based on fulvic acid, and "Lissome," an anti-aging skin serum containing peptides and neuropeptides. A "JTL Dental Whitening System" claims to increase teeth whitening in as few as three days.
Joy to Live compensates its affiliates through recruitment commissions and residual commissions. These payments are structured within a 3x10 matrix system. The compensation plan details that Joy to Live pays affiliates for new sign-ups.