Josip Heit has been denied a European trademark application for “The Hongkong Telegraph”.
German lawyers
Irle Moser
filed an application on Heit’s behalf for The Hongkong Telegraph trademark on July 10th, 2023.
Heit (right) is
listed as the application owner
, care of GSB Gold Standard Corporation through a Dusseldorf address.
GSB Gold Standard Corporation is the parent company of
GSPartners
, a fraudulent investment scheme that
collapsed
in December 2023.
Telegraph Media Group Holdings Limited filed an opposition to Heit’s application on October 31st, 2023.
Telegraph Media Group Holdings owns several EU trademarks, primarily pertaining to their “The Daily Telegraph” and “The Sunday Telegraph” newspapers.
Despite The Telegraph publications being widely recognized brands across the UK and Europe, Heit demanded prior use evidence of Telegraph Media Group Holdings Limited’s trademarks.
Seeing as The Telegraph publications have been in print since 1855, this evidence was easy for Telegraph Media Group Holding to produce.
Heit argued the provided evidence was “not genuine”, however this argument was rejected by the European Union Intellectual Property Office (EUIPO).
In comparing Telegraph Media Group Holding’s already registered trademarks, EUIPO went on to find
the contested sign presents a stylisation that is nearly identical to that of the earlier marks.
The typeface, letter spacing, and general layout of the verbal elements are highly similar, producing a closely comparable visual appearance.
There is a likelihood of confusion on the part of the English-speaking part of the public.
EUIPO subsequently
denied Heit’s The Hongkong Telegraph trademark application
on September 24th, 2025.
Costs were awarded to Telegraph Media Group Holdings, totaling 620 EUR.
The Hongkong Telegraph
was a Hong Kong newspaper founded in 1881. From Wikipedia;
In 1916, The Hongkong Telegraph was brought under the control of the South China Morning Post, Ltd., which also published the South China Morning Post, another English-language Hong Kong newspaper, founded in 1903.
Heit registering defunct newspaper name trademarks in Europe is part of a broader campaign to spread misinformation.
Heit started with several defunct German newspapers; Berliner Tageszeitung, Berliner Tageblatt and Deutsche Tageszeitung. After which Heit focused on various defunct publications abroad.
The typical setup sees Heit set up a website bearing the defunct publication’s name and then apply for a trademark. The website is populated with syndicated news, sprinkled with promotional press-releases.
GSPartners press-releases were typically published on Heit’s defunct newspaper websites. These were however deleted following a regulatory crackdown on GSPartners in 2023.
Heit would go on to
settle GSPartners securities fraud with North American regulators
in September 2024.
In March 2024 BehindMLM documented
misinformation published on “The Fort Worth Press”
.
The actua
🤖 Quick Answer
Was Josip Heit's EU trademark application for "The Hongkong Telegraph" approved?No. Josip Heit's European Union trademark application for "The Hongkong Telegraph," filed on July 10, 2023, by German law firm Irle Moser on his behalf, was denied. Telegraph Media Group Holdings Limited filed a formal opposition on October 31, 2023, citing its established trademark portfolio.
Who filed the opposition against The Hongkong Telegraph trademark application?
Telegraph Media Group Holdings Limited opposed the application on October 31, 2023. The company holds several existing EU trademarks associated with its widely recognized publications, including "The Daily Telegraph" and "The Sunday Telegraph" newspapers, and argued the application conflicted with its established brand rights.
What is the connection between Josip Heit and GSB Gold Standard Corporation?
Josip
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Josip Heit