JDE Jewels: Custom-made knockoff jewelry with pyramid recruitment

JDE Jewels claim they ‘
started customizing fine jewelry pieces in 1998
‘.

The JDE Jewels website domain meanwhile was only registered in 2016.

Other than incorporation in the Philippines in 2014, to what extent JDE Jewels existed prior to 2016 is unclear.

Whatever operations might have existed though don’t seem to resemble JDE Jewels’ current MLM business model.

Daisy Seterra Estrada (right) is named as founder of the company on the JDE Jewels website. A corporate address in Quezon City, Philippines is also provided.

As per Estrada’s corporate bio, she’s

a graduate from DLSU with a Biology major and from the Ateneo Graduate School of Business with a Master’s Degree in Business Administration.

To what extent Estrada is involved in the day-to-day running of JDE Jewels is unclear. Posts on Estrada’s Facebook profile suggest she is currently chasing a career in television acting.

Update 25th June 2018 – 
Following publication of this review, Daisy Estrada has provided us with additional information about JDE Jewels’ history and operation.

Update 25th June 2018 – Within a few hours of this review going live, Daisy Estrada reached out to us with some additional info and clarifications.

JDE Jewelry started out as a small jewelry manufacturer way back in 1998 wherein all our sales were made within Quezon City.

We were just categorized as a sole proprietor and catered to just friends and family and their referrals.

I was just coming out of college and was focusing on getting work experience to enroll for an MBA degree, so we (my husband and I), put JDE at the back burner until we have the necessary experience to grow and develop the business.

After our corporate stint, having built our business experience and skills we decided to take JDE Jewelry to the next level and incorporated it in 2014.

Seeing the necessity of having an internet presence, we registered the domain in 2016.

This was after we had upgraded our workforce and equipment and applied for membership to the Guild of Philippine Jewelers.

I am involved in television and film as a freelance actor which also serves as an additional platform to promote our jewelry business.

I am however, involved in the day to day operations, managing our employees and dealing with customers.

Read on for a full review of the JDE Jewels MLM opportunity.

JDE Jewels Products

JDE Jewels market a range of jewelry spanning yellow gold, white gold and rose gold across a variety of settings.

There is also a section on the JDE Jewels website where visitors can upload their own designs, suggesting some level of customization is available.

Basic product information is provided for each jewelry piece, however JDE Jewels 
do not
provide pricing.

This might be because the company appears to be in the business of manufacturing knockoff inspired pieces.

We do not have any stocks on inventory.

Although we showcase the images on the website, these are just references of commissioned works we were asked

🤖 Quick Answer

When was JDE Jewels founded according to company claims?

Who is listed as the founder of JDE Jewels?
Daisy Seterra Estrada is named as founder on the JDE Jewels website. She holds a Biology degree from DLSU and an MBA from Ateneo Graduate School of Business. Her current operational involvement with the company remains unclear.

What is the registered location of JDE Jewels?
JDE Jewels maintains a corporate address in Quezon City, Philippines. The company was officially incorporated in the Philippines in 2014, though documentation predating this registration is limited.

**What discrepancies

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