Mark Pentecost founded It Works! in 2001, establishing a presence in the multi-level marketing industry. Pentecost, the company's President and CEO, reportedly worked as a teacher before becoming a top distributor for a telecommunications MLM in the 1990s. It Works! does not name that telecommunications company, and no specific information referencing its name has been found.
Pentecost became a top-ten earner in his prior company after a few years. He then sought a new challenge, aiming to help other families achieve financial independence. This vision formed the basis for It Works! Global. The company has operated for over two decades.
It Works! primarily sells health and wellness products, focusing on body sculpting and weight loss. Its central product is the "Ultimate Body Applicator." The company describes this as a non-woven cloth wrap infused with a botanically-based formula. When applied to the skin, it claims to deliver tightening, toning, and firming results.
The company states the applicator's ingredients continue to work for 72 hours after application, allowing for progressive results over that period. A four-application pack of the Ultimate Body Applicator costs $99. A "Rich Chocolate Ultimate Body Pack" sells for $559.
Beyond the applicator, It Works! offers a "defining gel" for $79. It also sells Ultimate Profit, a nutritional supplement powder priced at $99, and It's Essential, a box of 10 weight loss energy bars for $35. The product line further includes skincare items like facial applicators, a toner, gel, and eye cream. A range of nutritional supplements is available, priced from $23 to $79. These include an alkalizing drink powder, detox formulas, "fat fighter" supplements, thermogenic weight loss aids, energy boosters, multi-vitamins, "longevity formulas," ache and pain relief products, colon function restorers, and menopause treatments.
The It Works! compensation plan uses a unilevel commission structure. Distributors earn various bonuses and commissions based on their sales, their downline's sales, and their achieved distributor rank. The compensation plan includes nine distributor ranks. Each rank requires specific qualification criteria, such as monthly Personal Business Volume or autoship enrollment. Higher ranks also demand a certain number of "qualified" unilevel legs, with some legs needing to hold specific ranks themselves.