A week or so ago Isagenix co-founder Jim Coover stated:

Isagenix has never actively promoted products on Amazon or encouraged others to do the same.

Now Isagenix’s Chief Legal Officer has confirmed a corporate-level Amazon sales strategy.

On or around March 24th Justin Powell shared an update with concerned 8 Star Platinum and higher ranked Isagenix distributors.

In his post, Powell addressed Isagenix’s “strategy for dealing with Amazon sales generally”.

Powell pushes Isagenix’s Amazon strategy as a move to “protect the Isagenix business opportunity”.

We have always prohibited the marketing or selling of our products through online sites, including Amazon.

However, despite our efforts to enforce this policy, which has included millions of dollars and countless hours over the years, unauthorized resellers continued to sell our products on these sites.

Although our efforts prior to launching the currency strategy reduced the number of unauthorized resellers from thousands to hundreds, we knew we could do better.

Powell claims Isagenix corporate selling on Amazon, the world’s largest ecommerce site, was “never about a money-making venture”.

Amazon strategy is less than 1% of revenue – not even a slice of pie on the a pie chart!

As to what Isagenix’s Amazon strategy entails, it appears to mostly focus on undercutting other sellers.

Our proactive strategy has been focused on … price undercutting.

Now, nearly a year into our initiative, we see tremendous progress on these issues.

In particular:

Monthly sales by unauthorized sellers have declined by 70%

The percentage of listing priced at or above retail has gone from about 30% to nearly 95%

Our trends continue to be positive, showing that our Amazon strategy is working and our Associates are benefiting.

Whether anyone outside of corporate is benefiting financially from Isagenix selling products is unclear.

One thing I’m unclear on is how Isagenix undercutting third-party sellers raises the overall product listing price.

If I’m selling product A for $x and the company that sold the product to be competes against me for <$x, why would I go higher?

Also if Isagenix are undercutting retail pricing on Amazon, why would I buy at retail from their distributors?

When Isagenix implemented their Amazon sales strategy is unclear.

Mid last year however, iServe claimed they were selling products on Amazon as an “authorized seller partnering directly with Isagenix”.

Finally, if this has been going on since at least mid 2019, why did Jim Coover claim Isagenix has “never actively promoted products on Amazon”?

Was this some legally concocted wordplay in an attempt to differentiate between Isagenix “selling” and “promoting” on Amazon?

Another take is that the call Coover made the claim on was made available to anyone in Isagenix. Justin Powell’s post was restricted to top earners.

Whether anyone ranked less than 8 Star Platinum was aware of Isagenix’s Amazon sales strategy is unclear.

In a Ma

🤖 Quick Answer

What strategy did Isagenix's Chief Legal Officer announce regarding Amazon sales?
Justin Powell, Isagenix's Chief Legal Officer, confirmed in March that the company maintains a corporate-level strategy addressing Amazon sales. Powell stated that Isagenix has historically prohibited marketing and selling products through online platforms including Amazon, implementing enforcement measures to maintain this policy despite significant resource investment.

Why did Isagenix implement restrictions on Amazon sales by distributors?
Isagenix implemented Amazon sales restrictions to protect its business opportunity and maintain control over product distribution channels. The company cited enforcement of these policies as requiring millions of dollars and considerable resources over multiple years to prevent unauthorized online sales by distributors.

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