ScamTelegraph has investigated the corporate ties behind the new MLM company LiveSmart 360, focusing on Mark McCool. Initial findings suggest a significant, undisclosed link between McCool's existing company, Cyberwize, and LiveSmart 360, raising questions about LiveSmart 360's claim of being a "brand new company."
The investigation into LiveSmart 360 initially flagged Mark McCool following a visit to smartline360.com. At the time, this domain hosted a website titled "Get to know Mark McCool," and its public registration listed Mark McCool as the registrant. However, within a week of this observation, the "Get to know Mark McCool" website was removed, the domain registration for smartline360.com was switched to private, and the domain now points to a "403 – forbidden page."
Initially, no direct link between Mark McCool, Cyberwize, and LiveSmart 360 was immediately apparent, leading to the assumption of a marketing coincidence. However, a comment left by a reader provided a crucial lead: a list of referral numbers for the pre-launch platform "Lock Your Spot." These numbers, when substituted into a specific URL structure, began to reveal significant connections.
The first two referral numbers, 4280001 and 4280002, appeared to be dummy accounts, returning "Orphanage Orphanage" and "Pass it on." However, referral number 4280003 registered as Cyberwize.com, the company of which Mark McCool is CEO. Following this, 4280005 identified as "CyberWize Corporate," and 4280017 listed "CyberWize Marketing Canada."
Further examination of these referral numbers brought more individuals into focus. Referral number 4280018 was attributed to Ken Turnbow. Mark McCool's blog post from January 25, 2010, identified Turnbow as the first Independent Business Owner (IBO) with Cyberwize over a decade ago, and subsequently the first to achieve "5-Star Founding Executive" status in an unstated context. Additionally, referral number 4280021 linked to Joel and Jeanell Peterson, who had made substantial product orders from Cyberwize in May 2007.
LiveSmart 360's pre-launch website, "Lock Your Spot," positioned the company as a "brand new company." This claim appears misleading given the prominent presence of Cyberwize corporate entities and long-standing Cyberwize members within the top tier of LiveSmart 360's initial referral structure. This suggests a significant investment and involvement from Mark McCool's Cyberwize company in the launch of LiveSmart 360.
The strong involvement of Cyberwize raises questions about the motivations behind launching LiveSmart 360 as a seemingly new entity. An order report generator previously linked to Cyberwize, which has since been taken offline by Cyberwize around May 16, 2010, showed the last order placed by a Cyberwize IBO on March 29, 2010, by a Jean Gilbo.
Is Mark McCool the CEO of LiveSmart 360?
While Mark McCool's exact position as CEO of LiveSmart 360 cannot be definitively confirmed from public records, the investigation found him directly associated with the company through smartline360.com, which previously hosted a page titled "Get to know Mark McCool." He is the CEO of Cyberwize, which shows significant ties to LiveSmart 360.
What is the connection between Cyberwize and LiveSmart 360?
Referral numbers from LiveSmart 360's pre-launch platform revealed Cyberwize.com, CyberWize Corporate, and CyberWize Marketing Canada in the top referral positions. Key Cyberwize personnel, including long-term IBOs and individuals who made large Cyberwize orders, were also identified within these early referral structures.
How was the link between Cyberwize and LiveSmart 360 uncovered?
The connection was uncovered through an anonymous tip that provided a method to query referral numbers for LiveSmart 360's pre-launch platform. These queries exposed Cyberwize entities and associated individuals in the initial referral hierarchy.
What concerns arise from LiveSmart 360's "brand new company" claim?
The extensive presence of Cyberwize corporate entities and long-time Cyberwize members in the top referral positions of LiveSmart 360 contradicts the claim of being a "brand new company." This suggests that LiveSmart 360 may represent a rebranding or relaunch effort involving Cyberwize, rather than an entirely independent new venture.