John Rodgers registered the domain livingapp.com on October 13, 2012, for the Inspired Living Application, which appears to operate from Oregon. Rodgers previously served as a founding representative for Zurvita in 2008, a company whose "FoundersTeam" website now redirects to Inspired Living Application.
Rodgers' background includes ministry work, where he taught Bible classes in Oregon. He now launches Inspired Living Application as his own multi-level marketing venture.
The Inspired Living Application offers a series of personal development videos. These are delivered weekly through a dedicated mobile application, providing paid members access to an archive library.
John Marr is a co-owner of Inspired Living Application and develops the mobile app. While Marr heads Savage Apps, the Inspired Living Application project is not under that brand.
Users can access Inspired Living through a free subscription or a retail subscription costing $6.95. The paid option provides access to the archived video library, a feature not available with the free tier.
Inspired Living Application pays its affiliates monthly commissions using a matrix compensation structure.
The company employs a 3x7 matrix for residual commissions. An affiliate sits at the matrix top, with three direct positions below them on level one. Each of these three positions then branches into three more, extending down seven levels. Positions fill through direct recruitment or the efforts of an affiliate's upline and downline.
Commissions depend on the level where filled positions fall:
Level 1 pays $1 per position, totaling $3 for three positions.
Level 2 pays 80 cents per position, for a total of $7.20 across nine positions.
Levels 3 and 4 each pay 10 cents per position, reaching $10.80 for 108 positions.
Level 5 offers 5 cents per position, yielding $12.15 from 243 positions.
Level 6 pays 10 cents per position, accumulating $72.90 from 729 positions.
Level 7 pays $1.10 per position, potentially generating $2405.70 from 2187 positions.