Innov8tive Nutrition, a multi-level marketing company with a corporate address in Melissa, Texas, operates under the directorship of Terry LaCore, owner of LaCore Enterprises. LaCore has served as the sole director of Innov8tive Nutrition, Inc. since November 2016, a mere two months after the company's initial launch. This arrangement places Innov8tive Nutrition within a broader network of businesses managed by LaCore Enterprises, a firm known for providing logistical and operational infrastructure to various MLM ventures.
The company initially launched in September 2016 under the leadership of founders Heidi and Ken Whitehair. Press releases from that period confirm their original roles. However, the executive structure underwent a significant shift in late 2019 and early 2020, coinciding with LaCore Enterprises' acquisition of Wakaya Perfection, another MLM company.
Dave and Barb Pitcock, a couple well-known in the MLM sector, became involved with Innov8tive Nutrition during this transition. Barb Pitcock currently lists herself as CEO of Innov8tive Nutrition on her LinkedIn profile. The Pitcocks previously gained prominence as distributors for Youngevity, before their departure to help establish Wakaya Perfection. Their move from Youngevity involved a team of former distributors who collectively left to form the new venture.
A March 2020 press release formalized the expanded leadership, stating that Innov8tive Nutrition was "headed by couples Heidi and Ken Whitehair and Dave and Barb Pitcock." Barb Pitcock assumed the role of co-CEO, sharing the position with Heidi Whitehair. Dave Pitcock and Ken Whitehair appear to function as background executives within the organization. This change in leadership also aligned with a notable shift in Innov8tive Nutrition's product focus in 2020.
Before the Pitcocks' involvement, Innov8tive Nutrition offered a standard range of nutritional supplements typical for the MLM industry. Following the executive changes, the company pivoted its primary product line to transdermal patches. These patches are designed to deliver various nutritional supplements through the skin. The company's website lists several such products.
The current product lineup includes "Feel Gr8," a patch containing 50mg of CBD, priced at $109.95 for a pouch of thirty patches. "Ignite" is a two-patch weight management system, retailing for $139.95 per thirty-patch pouch. Other offerings include "Energy" patches, formulated with B Vitamins for sustained energy, and "Complete" patches, which purport to provide a full range of minerals and vitamins. Both "Energy" and "Complete" retail at $49.95 for a thirty-patch pouch. A child-specific version, "Complete Kidz," sells for $36.95. The company also markets an "Immune" patch.
Innov8tive Nutrition's website does not provide specific information regarding its ownership or executive team. This lack of transparency regarding leadership and corporate structure is a recurring characteristic across multiple companies associated with LaCore Enterprises. The absence of such details can complicate consumer and distributor due diligence.