Infinity DryWash launched in mid-2012, initially paying affiliates $4 monthly for each recruit across six downline levels. The company then relaunched in June 2013 with a new compensation plan, seeking to re-invest itself. Conflicting details emerged regarding its physical locations.

The company's website states a head office in Mexico and a dispatch facility in Scandinavia. But the infinitydrywash.com domain listed an "Eco Green Marketing" corporate address in Bandhagen, Sweden. A US address in Texas also appeared in the website's footer, with no explanation for its inclusion.

Carlos Widen, CEO and Founder, leads Infinity DryWash. His personal blog details a network marketing career beginning in 1992 with NSA in New York City. Widen initially struggled, borrowing $2000 to buy 40 water filters and failing to sell or recruit for a year. He nearly quit before a friend convinced him to continue. Today, his distributorship spans over 20 countries, and he owns a direct sales company.

Widen's LinkedIn profile lists him as CEO and founder of EcoGreen Marketing in Stockholm, Sweden. It also includes an Infinity DryWash affiliate link, showing his own position in the company's compensation structure.

Infinity DryWash markets a product called "Infinity Drywash Advanced Ultra Nano." This waterless car wash system cleans, refreshes, shines, and protects vehicle surfaces with nano wax technology. It provides a mirror-gloss finish and UV protection for cars, motorcycles, boats, caravans, and aircraft exteriors.