iCitiLife, a multi-level marketing company focused on travel, launched in mid-2010 from Indonesia, headed by President Director Michael Sverdloff. Its compensation model combines two common recruitment structures, relying on a constant inflow of new members for commissions.
The travel niche within home-based businesses has seen significant expansion. Many travel-based companies have persisted by maintaining a continuous stream of new members into their compensation plans. These business models often use matrix systems, which require a steady influx of recruits to pay out commissions. Another model, less frequently used, is binary pairing. This pays commissions based on new member pairs brought in daily. iCitiLife employs both of these structures.
Despite iCitiLife's claims that its executive leaders possess "proven track records of success," no public company history or specific track record for Sverdloff is available. Sverdloff's background in multi-level marketing or home-based businesses remains publicly unknown. Billi Lim is listed as a "Training Consultant" for iCitiLife. Lim, author of "Dare to Fail" and other books, holds a public reputation outside of the company.
iCitiLife markets "lifestyle" products, including diamonds, travel packages, flights, and hotels. The company does not offer its own products. Instead, it relies on affiliate agreements with third-party vendors to provide these services to members. iCitiLife functions solely as a membership portal for these affiliate offers.
The iCitiLife compensation plan merges an upfront binary organization with a backend cycling matrix. These models operate independently, paying separate commissions. A Fast Start Bonus is also available. This bonus pays $20 for each new member recruited into the company.
Earning binary commissions requires recruiting two new members. Once a member recruits two individuals, those recruits are placed into a binary organization. This structure places the recruiting member at the top, with two "legs" extending below. Each leg then branches into two more, expanding the downline. The company's dual compensation models depend entirely on a continuous influx of new members to sustain commission payouts.