Inspired Living Application (iLA) charges users $6.95 for access to its video library, a service raising questions given that weekly video content is distributed for free. An additional $3 payment grants entry into the iLA income opportunity, bringing the total to $9.95.
The core concern centers on the $6.95 monthly fee for iLA's video library. This product is offered even as the company provides its weekly videos without charge. The price difference between the retail product and the affiliate entry fee is small. This suggests most users will likely register as affiliates, leaving little to no retail activity within the company.
John Rodgers, company president and co-owner, later responded to these points. He stated the paid retail membership offered "tremendous value" through archive access, differentiating it from free content. Rodgers also noted that iLA was not yet fully launched. He anticipated that final marketing materials would avoid the "money drum" approach often seen in other multi-level marketing companies.
The company's prelaunch began on February 1st, with a full launch scheduled for "early April," according to an iLA FAQ published January 20, 2012. The current marketing efforts set the tone for the business.
John-Juantez McKinley's YouTube video currently holds the top Google search position for "Inspired Living Application." This video, framed as a review, prominently features a large red banner promoting the iLA income opportunity. The 1:52 video begins with McKinley briefly describing the iLA app as a unique combination of mobile technology and "referred marketing, network marketing." However, within 25 seconds, the presentation shifts to a strong promotion of the iLA income opportunity. McKinley encourages viewers to "sign up now for free to secure their spot." He also mentions John Marr's company, Savage Apps.