Hinode Group, a Brazilian direct sales company, launched its multi-level marketing arm in 2008, twenty years after its founding. The enterprise focuses on personal care items and nutritional supplements.
Francisco and Adelaide Rodrigues established Hinode Group in 1988. They started operations from their home garage. Their son, Sandro Rodrigues, now holds the position of President. Other family members also participate in the company's management.
The company's primary market is Brazil, which accounts for approximately 61% of its website traffic, according to Alexa data. Bolivia is another notable market, representing about 9% of website visits.
Hinode Group offers a product line encompassing men's and women's fragrances, personal care creams, and supplements marketed for weight loss. Detailed product information is not readily available on the company's website. Visitors seeking more details are prompted to submit personal information, and retail pricing is conspicuously absent.
Affiliates with Hinode Group earn commissions by selling products to retail customers. The compensation plan incorporates residual commissions paid through unilevel and binary structures, alongside performance-based bonuses. Retail commissions represent the difference between wholesale and retail prices, potentially reaching up to 40% on product sales.
To qualify for commissions, affiliates must achieve 200 Personal Volume (PV) points per month. PV is derived from retail sales and an affiliate's personal product orders. The company features twelve distinct affiliate ranks, beginning with Consultant. Advancement to higher ranks like Master, Silver, Gold, Diamond, and Diamond Elite requires accumulating specific levels of weaker binary team volume, measured in Group Volume (GV).