Hinode Group Review: Brazilian personal care & supplements

Hinode Group operates in the personal care and nutritional supplement MLM niches.

The company is based out of Brazil and headed up by co-founders Francisco and Mrs. Adelaide Rodrigues.

As per Hinode Group’s website;

Mr. Francisco and Mrs. Adelaide Rodrigues founded Hinode in 1988 from their home garage.

Today, their son Sandro Rodrigues is President of the Hinode Group.

Other children of the Rodrigues’ are also involved in running and management of the company.

One thing to note is that while Hinode Group was founded in 1988, the MLM side of the business didn’t launch until 2008.

Hinode Group primarily operates in and targets Brazil. This is reflected in Alexa estimating that 61% of its website traffic originates out of the country.

Bolivia is another significant market for Hinode Group, accounting for 9% of website traffic.

Read on for a full review of Hinode Group’s MLM opportunity.

Hinode Group’s Products

Hinode Group markets a range of personal care and nutritional supplement products.

Product categories include men’s and women’s fragrances, various personal care creams and what appears to be weight loss themed supplements.

While Hinode Group do list their product range on their website, the company fails to provide detailed information.

If a visitor and potential customer clicks on a product for more information, a personal details harvester pops up:

Of particular concern, Hinode Group’s website is also
absent of retail pricing.

Hinode Group’s Compensation Plan

Hinode Group affiliates are paid to sell products to retail customers.

Residual commissions are paid out both via unilevel and binary teams. Additional performance-based bonuses are also available.

Retail Commissions

Hinode Group affiliates are paid retail commissions on the sale of products to retail customers.

Retail commissions paid are the difference between the wholesale cost and retail price of products ordered.

Hinode Group’s compensation material states this can be as much as 40% on retail orders.

MLM Commission Qualification

In order to qualify for commissions, a Hinode Group affiliate must generate 200 PV a month.

PV stands for “Personal Volume” and is sales volume generated by retail sales and an affiliate’s own orders.

Hinode Group’s Affiliate Ranks

There are twelve affiliate ranks within Hinode Group’s compensation plan.

Along with their respective qualification criteria, they are as follows:

Consultant – sign up as a Hinode Group affiliate and maintain MLM commission qualification

Master – generate 2000 GV in accumulated weaker binary team side volume

Silver – generate 5000 GV in accumulated weaker binary team side volume

Gold – generate 15,000 GV in accumulated weaker binary team side volume

Diamond – generate 50,000 GV in accumulated weaker binary team side volume

Diamond Elite – generate 120,000 GV in accumulated weaker binary team side volume

Double Diamond – generate 200,000 GV in accumulated weaker binary team side volume

Triple

🤖 Quick Answer

When was Hinode Group founded and when did its MLM operations begin?

Who currently leads Hinode Group?
Sandro Rodrigues, son of founders Francisco and Adelaide Rodrigues, serves as President of Hinode Group. Multiple family members remain actively involved in the company's management and operational structure, maintaining family control over the organization.

In which markets does Hinode Group primarily operate?
Hinode Group primarily operates in Brazil, its home market, where approximately 61% of website traffic originates according to Alexa data. Bolivia represents another significant market for the company's personal care and nutritional supplement products.

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