If you were going to fudge some online testimonials for a global multi-billion dollar MLM empire, you’d think some random names and carefully scripted marketing copy would suffice.

Not for Herbalife affiliate though. When it came to crafting testimonials for his Herbashop marketing website, this Herbalife affiliate in Norway adtoped a “go hard or go home” approach.

What you’re looking at there is the HerbaShop website of Gro Harlem Brundtland. Yada-yada-yada, Brundtland thinks Herbalife is great and wants you to purchase products from her.

Welcome to Gro Harlem Brundtland’s Herbashop.

On the following pages you will be introduced to Herbalife products. For more than 30 years Herbalife has been at the forefront of nutritional and weight management science.

Herbalife is one of the largest companies in network marketing. The goal is to change people’s lives through weight management products, nutritional supplements, and vitality.

“After only three months I had controlled my weight down and changed pant size from 42 to 36”.

Quite the scoop for Herbashop and Herbalife, seeing as Brundtland is a former PrimeMinister of Norway and Director General of the World Health Organization.

Gro Harlem Brundtland is a former Prime Minister of Norway, a current Special Envoy with the United Nations, and the Deputy Chair of The Elders.

Brundtland, MD has served as a physician, a Social Democratic politician and a diplomat, and is now an international leader in sustainable development and public health.

She served three terms as Norway’s Prime Minister: in 1981, in 1986–89, and in 1990–96.

She served as Vice-President of Socialist International.

She served as the Director General of the UN World Health Organization and is now a Special Envoy on Climate Change for the United Nations Secretary-General,Ban Ki-moon.

In 2008 she also became the recipient of the Thomas Jefferson Foundation Medal in Architecture. (
Wikipedia
)

Imagine trying to flog Herbalife to someone not entirely convinced about the health benefits associated with the product range.

Oh I dunno, I’m still not really sure this stuff is good for me…

Yo check it, we got the ex-Director General of the WHO on board. That the’s 
World Health Organization
bitches. Health is right there in the title, fo’reals.

Oh well in that case… if Gro Harlem Bundtland thinks Herbalife’s the shit, here’s my credit card!

If you manage to snag someone from the WHO, milk that connection for all it’s worth.

One small problem though… Gro Harlem Bundtland claims she’s “never heard of Herbalife”.

Ruhroh…

The Norwegian publication Kapital were first to break the story last month:

After learning of Brundtland’s Herabshop endorsement, they contacted Brundtland’s press-officer, Jon Morland of the firm Morland & Johnson, only to be told

Gro Harlem Brundtland has never heard of the Herbalife network and consequently has not signed up for her own website or as member of the company.

Gro reacted with surprise and in

🤖 Quick Answer

What was the controversy involving a Herbalife affiliate in Norway?
A Herbalife affiliate created fake testimonials on their HerbaShop website, impersonating prominent figures like Gro Harlem Brundtland. The affiliate used a well-known public figure's name to endorse products, falsely claiming she had used Herbalife for over 30 years and praised their nutritional products, constituting fraudulent marketing and identity misuse.

How did the fake testimonial scheme operate?
The affiliate constructed a marketing website featuring fabricated customer testimonials attributed to recognizable public personalities. These false endorsements claimed personal satisfaction with Herbalife's weight management and nutritional products, designed to build credibility and encourage purchases from unsuspecting consumers visiting the fraudulent HerbaShop portal.

What regulatory concerns does this case highlight?
The incident demonstrates inadequate verification procedures in multi-level

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