Helping Hearts fails to provide ownership or executive information on its website.

Helping Hearts’ website domain (“helpinghearts.co”), was privately registered on February 19th, 2025.

As of April 2025, SimilarWeb tracked 100% of Helping Hearts’ website traffic from South Africa.

This strongly suggests whoever is running Helping Hearts is also based out of South Africa.

Supporting this is citation of a South African shell company in Helping Hearts’ website footer;

This website is owned and operated by HELPING HEARTS INTERNATIONAL (PTY) LTD Randburg, Guateng.

Update 28th May 2025 – 
A reader comment below led me to “Coach Bernard”, aka Bernard Buchweitz.

Buchweitz, a serial promoter of gifting scams, in turn led me to a Helping Hearts marketing certificate:

The certificate cites Buchweitz as a Helping Hearts “executive leader”. The certificate also cites Stefan Pienaar as Helping Hearts’ founder.

Stefan Pienaar (right) is a serial fraudster from South Africa.

BehindMLM has previously come across Pienaar in
Super 6 Group
(crypto pyramid scheme), Dynamic Travel Network (travel ruse MLM pyramid scheme), and
Crypto Wealth
(MLM crypto gifting scheme).

Also worth noting are Bernard Buchweitz’s Helping Hearts marketing partners; Pastor John Kelch, Linda Method Hartley and Pierre Schoeman.

Buchweitz has since deleted and/or disabled public access to his Helping Hearts marketing efforts. Buchweitz is now promoting
Givas
, an MLM matrix cycler scheme.

Buchweitz moving on to a new scam suggests Helping Hearts has already collapsed. This would be Helping Hearts’ second collapse, the first iteration was hosted on a .BIZ website domain.
/end update

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Helping Hearts’ Products

Helping Hearts has no retailable products or services.

Affiliates are only able to market Helping Hearts affiliate membership itself.

Helping Hearts’ Compensation Plan

Helping Hearts affiliates purchase positions in a three-tier matrix cycler.

Helping Hearts’ cycler uses 3×3 matrices.

A 3×3 matrix places an affiliate at the top of a matrix, with three positions directly under them.

These three positions form the first level of the matrix. The second level of the matrix is generated by splitting these first three positions into another three positions each (nine positions).

Level three of the matrix is generated in the same manner, for a total of thirty-nine fillable positions.

Positions across the 3×3 matrix are filled via direct and indirect recruitment of affiliates who also purchase cycler positions.

There are three tiers across Helping Hearts’ cycler. Corresponding payments across each cycler tier are as follows:

Helping Hearts 1 (positions cost $10) – $39 cycle commission and generates a new Helping Hearts 1 tier position

Helping Hearts 2 (positions cost $20) – $117 cycle commission and generates a new

🤖 Quick Answer

What is Helping Hearts International?
Helping Hearts International is a purported charitable organization operating through the domain helpinghearts.co, registered on February 19, 2025. It is structured as a cryptocurrency cycler utilizing multi-level marketing mechanics. The entity is registered as Helping Hearts International (PTY) LTD in Randburg, Gauteng, South Africa, though ownership transparency remains notably absent.

Who is associated with Helping Hearts International?
Bernard Buchweitz, publicly known as "Coach Bernard," has been identified in connection with Helping Hearts through marketing certificates bearing his credentials. Buchweitz has a documented history of promoting gifting schemes and related MLM-structured programs, which raises significant concerns regarding the legitimacy and operational intent of the organization.

Where is Helping Hearts International based?
According to SimilarWeb traffic analytics gathered as of April 2025, 100

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