Healthy Habits Global, a multi-level marketing company specializing in coffee products, began operations in November 2013 from California. Ted Fitzgerald serves as the Founder and CEO, leading its focus on Ganoderma-infused beverages.

Fitzgerald's corporate biography credits him with a seventeen-year career in direct sales. Before this, he established various businesses, including athletic clubs, restaurants, and other retail establishments. Fitzgerald reached top positions in prior ventures. He built organizations exceeding 55,000 distributors, generating over $10 million in annual group revenue.

His LinkedIn profile indicates an affiliation with Gano Excel from February 2009 to February 2011. Fitzgerald then moved to Symmetry Software, a non-MLM company, in February 2011. Gano Excel markets a Ganoderma-based coffee, which appears to have inspired Healthy Habits Global's product line. No other details on Fitzgerald's direct sales industry involvement are available beyond his stated seventeen-year career.

The Healthy Habits Global product line centers on Ganoderma mushroom-infused coffee. The company states its coffee is enriched with Reishi (Ganoderma Lucidum), containing 154 antioxidants and 200 phytonutrients. This is said to promote optimal bodily function. Healthy Habits coffee comes in "gourmet black" and "gourmet blend" varieties. The company also sells Chai Tea, "EnerGi Blast" energy drink concentrate, and hot chocolate.

The Healthy Habits website does not display retail pricing. Visitors must enter a "sponsor code" to view product costs.

The Healthy Habits compensation plan pays upfront retail commissions and residual monthly commissions through a unilevel structure. Affiliate rank advancement and car bonuses are also offered.

The plan includes eleven affiliate membership ranks. These ranks and their qualification criteria are:
* Marketing Rep: Requires signing up, generating at least 20 PV (Personal Volume) monthly, and recruiting at least one affiliate.
* Distributor: Requires at least 50 PV monthly and recruiting at least two affiliates.
* Bronze: Requires at least 100 PV monthly and recruiting at least three affiliates.
* Silver: Requires at least 100 PV monthly, a downline generating at least 5000 GV (Group Volume) monthly (with no more than 60% from any single unilevel leg), and recruiting at least four affiliates (at least one of whom generates 100 PV or more monthly).
* Gold: Requires at least 100 PV monthly and a downline generating a higher GV threshold.