William Hyman established Greenfoot Global in 2009 from Wisconsin, positioning the company within the "green environment" multi-level marketing sector. Hyman's official company biography states he has "32 years in the industry and millions of dollars in revenues," but offers no specific examples to support these claims. Before founding Greenfoot Global, Hyman marketed himself as an MLM trainer, speaking at various events and publishing several coaching books.
Greenfoot Global markets "Envirotabs," a fuel additive. The company claims these tabs emerged from "work on experimental burn-rate modifiers for solid rocket propellant systems used in the aerospace industry." Envirotabs are described as an "organometallic metal conditioner that acts as a combutstion (sic) chamber catalyst." This catalyst, the company says, helps more fuel burn during the engine's power stroke, reducing fuel combustion in the exhaust stroke. The product supposedly improves fuel economy, increases power, and cuts emissions by creating a "micro-thin coating" inside the combustion chamber. A 28-pack of Envirotabs sells for $25.95; one tablet treats between 1 and 26 liters of fuel.
The Greenfoot Global compensation plan offers distributors commissions from retail sales of Envirotab, alongside residual commissions paid through a binary structure. To qualify for commissions, a distributor must maintain 100 Personal Sales Volume (PSV) during each four-week commission period. Distributors can generate this PSV through their own product purchases or by selling to retail customers. A distributor who buys an initial "Pak" upon joining Greenfoot Global qualifies for commissions for one four-week period.
Greenfoot Global distributors earn a 20% commission on Envirotab sales made through their replicated online storefronts. This retail commission rises to 30% for direct, offline sales made by the distributor. Residual commissions come from a binary compensation structure. This system places a distributor at the top, with two legs extending directly beneath them. These legs begin two teams, which then branch into two additional legs each, and so on.