Good Guides USA fails to provide ownership or executive information on its website.

If you are approached by a Good Guides USA affiliate and enter the company’s marketing funnel, you wind up on the domain “thegoodlaunch.com”.

Here we find a Good Guides USA marketing video featuring Mike Potillo.

Potillo appeared on BehindMLM’s radar back in 2010 through LiveSmart 360. At the time Potillo was
part of LiveSmart 360’s executive team
.

LiveSmart 360 eventually collapsed in 2015. Citing a “harsh economic climate”, what was left of the company appears to have been
sold off to Shaklee
.

Sometime after LiveSmart 360, Potillo migrated over to It Works! as Global Chief Sales Officer.

When exactly Potillo left It Works! is unclear. The last post about the company on Potillo’s Twitter profile is from May 2021.

Promotion for Good Guides USA began in late 2023.

Good Guides USA’s website domain (“goodguidesusa.com”), was privately registered on September 25th, 2023.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Good Guides USA’s Products

Good Guides USA markets “home & vehicle protection plans”.

If we can’t find you a policy that perfectly meets your needs, then we don’t recommend one.

Available plans appear to be geared towards car and home protection:

Good Guides USA’s vehicle protection plans appear to cover up to 200K miles:

The home plans are similarly split into three tiers:

While Good Guides doesn’t go into specifics, including pricing (a “free quote” is available), it claims its “administrator” is

accredited by the BBB and partnered with over 86,000 Vehicle Service centers.

Good Guides USA also pitches a 30 day guarantee, no contracts, 0% interest and no inspections.

Good Guides USA’s Compensation Plan

Good Guides USA’s compensation plan pays on home and vehicle protection plans sold to retail customers and recruited affiliates.

Good Guides USA Affiliate Ranks

There are six affiliate ranks within Good Guides USA’s compensation plan.

Along with their qualification criteria, they are as follows:

Affiliate – sign up as a Good Guides affiliate

Ambassador – qualify for MLM commissions and generate and maintain 10 active group sales policies (max 6 from any one downline leg)

Team Leader – qualify for MLM commissions and generate and maintain 30 active group sales policies (max 18 from any one downline leg)

Vice President – qualify for MLM commissions and generate and maintain 100 active group sales policies (max 40 from any one downline leg)

Senior VP – qualify for MLM commissions and generate 400 active group sales policies (max 160 from any one downline leg)

Executive VP – qualify for MLM commissions and generate 1000 active group sales policies (max 400 from any one downline leg)

MLM commission qualifies requires a Good Guides USA affiliate to either make a new retail customer policy sale 
or 
have three existing retail cus

🤖 Quick Answer

Who is Mike Potillo and what is his connection to Good Guides USA?
Mike Potillo is a marketing executive featured in Good Guides USA promotional materials on thegoodlaunch.com. He previously served on the executive team of LiveSmart 360, which collapsed in 2015. Potillo subsequently held the position of Global Chief Sales Officer at It Works! before joining Good Guides USA's marketing efforts.

What happened to LiveSmart 360, the company associated with Mike Potillo?
LiveSmart 360 collapsed in 2015, with company leadership citing a harsh economic climate as the reason. The remaining assets of the company were subsequently sold to Shaklee, a nutrition and wellness corporation, marking the end of LiveSmart 360's independent operations.

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